Marketing Technology & Media Platforms Consultant

Right Side Up; Austin (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Right Side Up is looking for an experienced professional to improve the connection between marketing platforms and reporting tools. Candidates should have deep expertise in the Google Marketing Platform and a strong understanding of attribution and tracking.

The role involves collaborating across engineering and media teams to troubleshoot discrepancies, enhance scalability, and automate processes in marketing infrastructure.

Qualifications

• 5–8+ years of experience across martech, adtech, media platforms, or acquisition analytics.
• Deep experience with platforms like DV360, CM360, GA4, and BigQuery.
• Ability to work with APIs and large-scale marketing data environments.

Responsibilities

• Improve connections between various marketing platforms and systems.
• Support setup, QA, and optimization across marketing tools.
• Partner with teams to enhance system reliability and automation.

Skills

Experience with marketing platforms

Data analysis

Cross-functional collaboration

Problem-solving

Tools

Google Marketing Platform

SQL

BigQuery

Job description

Responsibilities

• Improve how marketing platforms, media systems, MMPs, and reporting tools connect
• Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs
• Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping
• Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting
• Partner with media, analytics, ad operations, and engineering teams to improve system reliability
• Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows
• Recommend improvements that make marketing infrastructure more scalable, accurate, and usable

Qualifications

• 5–8+ years of experience across martech, adtech, media platforms, acquisition analytics, or marketing systems
• Deep experience with Google Marketing Platform, including DV360, CM360, SA360, GA4, and BigQuery
• Experience working with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava
• Strong understanding of mobile measurement, attribution, tracking, tagging, taxonomy, and event infrastructure
• Working knowledge of APIs, data connectors, SQL, dashboards, and large-scale marketing data environments
• Familiarity with SKAN, ATT, identity stitching, cost integrations, MTA, incrementality, and automation concepts
• Ability to work cross-functionally with engineering, analytics, media, and ad operations teams
• A systems-thinking mindset with the ability to stay strategic while getting hands-on