Senior Marketing Operations Manager

Jobtailor; Utah; On-site; USD 110,000 - 150,000; Full time

Job summary

BambooHR in Utah is seeking a Marketing Technology Lead to own GTM architecture, governance, and deployment across production environments. You will design, implement, and maintain consent management with Legal and Engineering, and establish marketing attribution and data layer standards.

You will oversee analytics instrumentation across Adobe Analytics and GA4, ensure data flows to Marketo and Salesforce, and drive documentation and best practices across BambooHR’s marketing tech ecosystem.

Qualifications

• Bachelor's degree in CS/IS/Marketing or equivalent practical experience.
• 6–8 years of experience in a modern marketing technology stack.
• Deep experience with Google Tag Manager and enterprise tag management.
• Experience administering Marketo.
• Experience with Adobe Analytics or GA4.
• Knowledge of consent management platforms (OneTrust/TrustArc/DataGrail).
• Proficiency with JavaScript to troubleshoot implementations and data layers.
• Ability translating URL parameters and tracking IDs into actionable data.
• Strong analytical and problem-solving skills with attention to detail.
• Excellent communication and collaboration skills to translate concepts.
• Ability to work independently and drive projects end-to-end.

Responsibilities

• Own GTM architecture, governance, and deployment across production environments.
• Design and maintain consent management solutions with Legal and Engineering.
• Establish marketing attribution standards and tracking consistency.
• Own analytics instrumentation across Adobe Analytics, GA4, and future platforms.
• Define and maintain website data layer contract with Engineering.
• Ensure accurate data flow from website into Marketo, Salesforce, and downstream systems.
• Develop and maintain documentation, governance processes, and standards for BambooHR web marketing tech.
• Partner with cross-functional stakeholders to evolve web technology architecture and standards.
• Evaluate new technologies and continuously optimize BambooHR’s marketing tech capabilities.

Skills

Google Tag Manager

Marketo Administration

Adobe Analytics

JavaScript Proficiency

Consent Management Solutions

Education

Bachelor's degree or equivalent experience

Tools

DataGrail

OneTrust

TrustArc

Salesforce

Job description

• Own Google Tag Manager (GTM) architecture, governance, and deployment across all production environments.
• Design, implement, and maintain consent management solutions in partnership with Legal and Engineering, ensuring compliance with evolving privacy regulations and industry standards.
• Establish and maintain marketing attribution standards, including UTM governance, click ID capture (GCLID, MSCLKID), and tracking consistency across digital properties.
• Own analytics instrumentation across Adobe Analytics, GA4, and future analytics platforms, partnering closely with Marketing Analytics to ensure accurate, actionable data collection.
• Define and maintain the website data layer contract with Engineering, ensuring Marketing technologies receive consistent, reliable data regardless of website or platform changes.
• Ensure accurate data flow from the website into Marketo, with Salesforce, Databricks, and other downstream systems receiving complete and trustworthy marketing data.
• Develop and maintain documentation, implementation standards, governance processes, and operational best practices for BambooHR’s web marketing technology ecosystem.
• Partner with cross-functional stakeholders—including Engineering, Data & BI, Marketing Operations, Marketing Analytics, and Legal—to evolve web technology architecture and establish scalable standards.
• Evaluate new technologies, recommend improvements, and continuously optimize BambooHR’s marketing technology capabilities.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field, or equivalent practical experience.
• 6–8 years of experience working within a modern marketing technology stack.
• Deep experience with Google Tag Manager and enterprise tag management best practices.
• Experience administering a marketing automation platform, preferably Marketo.
• Experience with enterprise analytics platforms such as Adobe Analytics or Google Analytics 4.
• Working knowledge of consent management platforms such as OneTrust, TrustArc, DataGrail, or similar solutions.
• Working proficiency with JavaScript sufficient to troubleshoot implementations, debug data layers, and support advanced tag management.
• Experience translating URL parameters, first-party cookies, and tracking identifiers into actionable data across marketing automation and CRM platforms.
• Strong analytical and problem-solving skills with exceptional attention to detail.
• Demonstrated ability to create clear technical documentation, implementation standards, and operational processes.
• Excellent communication and collaboration skills with the ability to translate technical concepts across Marketing, Engineering, and Data teams.
• Ability to work independently, prioritize competing initiatives, and drive projects from concept through implementation.

Core Competencies

Expertise in Google Tag Manager architecture and governance, with a strong focus on consent management solutions and compliance with privacy regulations. Proficient in analytics instrumentation across platforms like Adobe Analytics and GA4, ensuring accurate data flow and marketing attribution standards.

Highest-signal resume keywords

• Google Tag Manager
• Marketo Administration
• Adobe Analytics
• JavaScript Proficiency
• Consent Management Solutions

ATS Optimization Keywords

Hard Skills

• Data Layer Management
• Marketing Attribution Standards
• Analytics Instrumentation
• URL Parameter Translation
• Tracking Identifier Management

Soft Skills

• Analytical Skills
• Problem-Solving Skills
• Communication Skills
• Collaboration Skills
• Attention to Detail

Industry Keywords

• Marketing Technology Stack
• Privacy Regulations
• Operational Best Practices
• Technical Documentation
• Cross-Functional Collaboration

Tools & Technologies

• Google Analytics 4
• OneTrust
• TrustArc
• DataGrail
• Salesforce