Director, Marketing Technology

Hidden Jobs; United States; Remote; USD 180,000 - 220,000; Full time

Benefits offered by this job

Equity

Health insurance (medical)

Dental insurance

Vision insurance

Life insurance

401(k) retirement matching

Paid holidays

Flexible vacation

Paid parental leave

Company-provided technology

Job summary

Step is seeking a hands-on technical leader to own the architecture and day-to-day operation of a data-driven marketing technology ecosystem for a mobile-first financial product. You will connect product data, the warehouse, advertising channels, lifecycle messaging, attribution, analytics, and customer engagement, starting as an individual contributor with growth potential into a dedicated team leader.

You will partner across Marketing, Product and Engineering to improve experimentation,

Qualifications

• Proven ability to design and optimize data pipelines for marketing analytics.
• Strong SQL and scripting skills (Python/JavaScript).
• Experience with APIs, event-driven systems and cloud warehouses.

Responsibilities

• Own the martech roadmap, architecture, and governance.
• Evaluate and manage marketing technology partners and integrations.
• Build data pipelines, reporting, and audience segmentation for campaigns.

Skills

SQL

Python/JavaScript

APIs & event-driven systems

Marketing data pipelines

Data modeling

Communication

Tools

Cloud data warehouses

Airflow

Job description

Role overview

Lead the architecture and day-to-day operation of a data-driven marketing technology ecosystem for a mobile-first financial product. This is a hands-on technical leadership role focused on connecting product data, the warehouse, advertising channels, lifecycle messaging, attribution, analytics, and customer engagement. The position begins as an individual contributor, with potential to build and lead a dedicated marketing technology team as the function grows.

Responsibilities

• Own the martech roadmap, architecture, documentation, quality controls, governance, and privacy standards across customer data, measurement, messaging, and analytics systems.
• Evaluate, implement, optimize, and manage external marketing technology partners and integrations.
• Configure and maintain paid-media measurement, server-side conversion flows, event schemas, attribution windows, audience synchronization, and mobile measurement processes.
• Build reliable pipelines, data models, reporting layers, and audience segmentation capabilities that support campaign measurement and personalization.
• Partner with Marketing, Product, Engineering, and leadership to improve experimentation, incrementality analysis, lifecycle automation, rewards, and offers.
• Translate technical issues into clear decisions, remove operational bottlenecks, and establish repeatable processes for campaign launches and traffic spikes.

Requirements

• Background in software engineering, data engineering, analytics engineering, or a closely related technical discipline.
• Strong SQL skills and working ability in a scripting language such as Python or JavaScript.
• Practical experience with APIs, webhooks, event-driven systems, cloud data warehouses, and marketing data pipelines.
• Deep understanding of web and mobile attribution, conversion APIs, postbacks, deduplication, privacy-aware measurement, and incrementality.
• Experience operating customer data, mobile measurement, lifecycle messaging, analytics, or similar marketing platforms at meaningful scale.
• Clear communication skills, sound judgment, and a bias toward shipping useful solutions quickly.

Benefits and work setup

• Remote-first work environment.
• Compensation may include equity, medical, dental, vision, life insurance, retirement matching, paid holidays, flexible vacation, paid parental leave, and company-provided technology.