Lead Product Technology

MPN Coaching; Atlanta (GA); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Paid Time Off and Holidays

Tuition reimbursement program

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Employee wellness programs

Job summary

AT&T in Atlanta, GA is seeking a Marketing Technology Manager to own the strategy, roadmap, and performance of the marketing technology stack. You will bridge Marketing needs with IT and vendor partners, delivering CRM, CDP, and marketing automation solutions at scale.

The role drives adoption, governance, and data quality, partnering with Analytics, CRM, Retention, Digital and eCommerce teams to ensure data flows from insight to action.

Qualifications

• Bachelor's degree preferred.
• 5+ years of related experience.
• Experience owning or contributing to a martech roadmap at enterprise scale.
• Hands-on knowledge of CRM, CDP, and marketing automation platforms (e.g., Salesforce, Adobe, Braze).
• Experience writing business requirements and working in Agile delivery with IT partners.
• Vendor management experience.
• Telecom, wireless, or retail experience.

Responsibilities

• Define strategy, technical roadmap and business cases for rapid delivery of new applications and enhancements.
• Coordinate cross-functional teams across marketing and IT partners.
• Lead technical projects using Agile methodology and manage vendor relationships.
• Ensure data governance and reliable data flows between systems.
• Translate marketing priorities into technical requirements and oversee delivery.

Skills

CRM platforms

CDP

Marketing automation

Agile delivery

Vendor management

Enterprise martech roadmap

Education

Bachelor's degree

Tools

Salesforce

Adobe

Braze

Job description

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

The Marketing Technology Manager owns the strategy, roadmap and performance of Cricket's marketing technology stack, so Marketing can reach customers with relevant, timely and efficient communications at scale. This role is the bridge between Marketing's business needs and the IT and vendor partners who build and run the platforms.

Key responsibilities include defining the martech roadmap and business cases, translating marketing priorities into clear business requirements, and sequencing capability delivery across CRM, customer data, audience management, personalization and marketing automation. The role manages relationships with technology vendors and IT partners. It sets the desired outcomes and priorities and leaves technical design to the delivery teams.

The Marketing Technology Manager drives adoption and value from existing platforms, sets governance and data-quality standards, and partners closely with Analytics, CRM, Retention, Digital and eCommerce teams so that customer data flows reliably from insight to action. This leader leads complex, cross-functional projects using Agile methods and regularly advises senior marketing leadership on technology investments.

The ideal candidate combines marketing technology expertise with strong business judgment, and has experience with CRM, customer data platforms (CDP), marketing automation, and integrating these systems, ideally in a wireless, telecom or retail setting.

Minimum qualifications

• Bachelor's degree preferred
• 5+ years of related experience

Preferred qualifications

• Experience owning or contributing to a martech roadmap at enterprise scale
• Hands-on knowledge of CRM, CDP, and marketing automation platforms (e.g., Salesforce, Adobe, Braze, or similar)
• Experience writing business requirements and working in Agile delivery with IT partners
• Vendor management experience
• Telecom, wireless, or retail experience

Overall Purpose:

Design, develop, operate technology solutions in support of a Marketing or Product Organization.

Key Roles and Responsibilities:

• Coordinate Cross-Functional Teams: Define strategy, technical roadmap, and business cases for rapid delivery of new applications and enhancements, including products, pricing, offers, and promotions.
• Customer Advocacy and Expertise: Serve as the voice of the customer, providing subject matter expertise on marketing technology platforms, CX solutions, billing systems, and other technical applications.
• Technical Project Leadership: Lead technical projects using Agile methodology, including planning, execution, use of standard Agile tools, Epic creation, and User Story development.
• Development and Testing: Define requirements, write code, document, create user stories, execute test cases, debug applications, and interact with users for system requirements and modifications.
• Training and Support: Provide training and support to marketing and sales teams, manage system settings, plan and execute testing, and prepare channel readiness documentation.

Job Contribution:

An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Supervisor: No

Education/Experience:

Bachelor's degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Product Technology jobs earn between $128,400.00 - $192,600.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours: 40

Time Type: Regular

Location: Atlanta, Georgia

Salary Range: $128,400.00 - $192,600.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.