Lead Marketing Engineer

Ripple; New York (NY); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Competitive salary

Equity options

Healthcare + retirement

Professional development budget

In-office collaboration 10+ days/mo

Wellness reimbursement

Job summary

Ripple is hiring a Lead Full Stack Engineer, Marketing to define the technical vision for Ripple’s marketing platform, driving scalable experiences and AI-powered tools. You will partner with Growth, Marketing Ops, and Data teams to enable fast experimentation and data-driven decisions.

The role emphasizes hands-on coding, leadership without direct authority, and shaping an advanced Next.js, Sanity, and Vercel stack for a conversion-focused platform.

Qualifications

• 8+ years of professional web development with marketing tech focus.
• Experience integrating AI and LLMs in production systems.
• Proven track record in building experimentation and personalization for high-traffic sites.
• Strong understanding of modern growth marketing stack and data integrations.
• Ability to translate business goals into scalable technical roadmaps.
• Hands-on with Sanity and CMS-driven content modeling.

Responsibilities

• Develop and own the technical plan for Ripple’s marketing web platform, scaling for global growth.
• Lead AI integration and workflow automation to boost team efficiency.
• Build experimentation frameworks and personalization engines for campaigns.
• Create robust data pipelines and integrate with Segment, GA4, Marketo, Salesforce.
• Serve as the technical bridge between Marketing, Product, and Data teams.
• Define engineering standards, CI/CD, and system architecture guidelines.
• Develop Sanity schemas and APIs to support content-driven marketing funnels.
• Optimize core web vitals, SSR/SSG, and edge deployment for SEO and speed.
• Mentor engineers and promote technical excellence.

Skills

AI integration

LLM frameworks

Growth engineering

Cross-functional leadership

Performance optimization

Headless CMS

Tools

Sanity CMS

Vercel

LangChain

Vercel AI SDK

Segment

GA4

Marketo

Salesforce

Job description

Please note this is for New York, NY, United States. You only need toapply to one location if there are multiple listed for the job.

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

THE WORK:

Ripple is hiring a Lead Full Stack Engineer, Marketing to join our growing team. You will assume a vital, strategic role in establishing the technical vision and framework for Ripple’s marketing technology platform. Through creating dynamic, high‑performing, and globally scalable experiences, you will directly boost our go-to-market efforts and support our internal teams.

This role is perfect for an AI-forward engineering leader who thrives where technology, growth marketing, and data converge. Operating at a Staff/Lead level, you will partner closely with Growth, Marketing Operations, and Data teams to invent scalable solutions. These solutions will allow fast experimentation, increase user acquisition, and gather actionable analytics. You will lead by example through hands‑on coding, system development, and cross‑functional leadership. You will advance our Next.js, Sanity, and Vercel stack into a fully dynamic, conversion‑optimized platform supported by intelligent workflows.

WHAT YOU’LL DO:

• Develop and manage the comprehensive technical plan for Ripple’s marketing web platform, ensuring it scales to support aggressive global growth, localization, and high‑traffic demands.
• Pioneer AI integration and workflow automation, architecting and deploying LLM‑powered tools and intelligent agents that drastically increase the marketing team's day-to-day efficiency and output.
• Engineer experimentation and personalization infrastructure, empowering the Growth team to launch complex A/B tests, targeted campaigns, and dynamic content delivery seamlessly.
• Compose and build robust data pipelines and integrations with the broader marketing technology stack (e.g., Segment, GA4, Marketo, Salesforce). This ensures highly accurate tracking, attribution, and data‑driven decision‑making.
• Lead complex, cross‑functional initiatives from inception to delivery, acting as the primary technical bridge between Marketing, Product, and Data engineering teams.
• Define, promote, and enforce engineering guidelines, CI/CD optimizations, and system architecture standards across internal teams and external development partners.
• Build scalable CMS schemas and APIs in Sanity to support modular content creation that directly serves performance marketing and lead generation funnels.
• Continuously optimize core web vitals, technical SEO, and edge‑caching strategies, recognizing the direct impact of site speed on user acquisition and conversion rates.
• Mentor and elevate other engineers on the team, encouraging a culture of technical excellence, continuous learning, and forward‑thinking system design.

WHAT YOU'LL BRING:

• 8+ years of professional web development experience, with at least 2+ years in a Staff, Lead, or Principal engineering role focusing on marketing technology, growth engineering, or equivalent scale platforms.
• Applied AI experience and an AI-forward approach, with hands‑on experience integrating LLMs (OpenAI, Anthropic, etc.). Use frameworks like the Vercel AI SDK or LangChain to build internal tools or agents.
• Proven track record of building experimentation frameworks (e.g., Optimizely, VWO) and personalization engines for high‑traffic, results‑focused websites.
• Strong architectural understanding of the modern growth marketing stack, including Customer Data Platforms (CDPs), CRM integrations, server‑side tagging, and event tracking schemas.
• Demonstrated ability to translate high‑level business goals into actionable technical roadmaps and scalable system builds.
• Hands‑on experience with headless CMS platforms, especially Sanity (schema building, GROQ queries, custom inputs), prioritizing flexible content modeling for marketing teams.
• Excellent cross‑functional leadership skills, with experience influencing senior collaborators in Marketing and Operations without relying on direct authority.
• Deep understanding of performance optimization, SSR/SSG, and edge deployment strategies (Vercel, Cloudflare) to improve technical SEO outcomes.

For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions.

NY Annual Base Salary Range

$200,000 — $250,000 USD

WHO WE ARE:

• The opportunity to build in a fast‑paced start‑up environment with experienced industry leaders
• A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
• Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
• In‑office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
• Bi‑weekly all‑company meeting - business updates and ask me anything style discussion with our Leadership Team
• We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!

Take Control of Your Finances

• Competitive salary, bonuses, and equity
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• Employee giving match

Take Care of Yourself

• R&R days so you can rest and recharge
• Generous wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy - work with your manager to take time off when you need it
• Industry‑leading parental leave policies. Family planning benefits.
• Catered lunches, fully‑stocked kitchens with premium snacks/beverages, and plenty of fun events

Benefits listed above are for full‑time employees.

Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.