Marketing Tech & Data Strategist

Caterpillar Inc.; Irving (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Caterpillar Inc. is seeking a marketing data leader to own the analytics workstream for dealer marketing services.

You will collaborate across marketing, analytics, data, architecture, and engineering to identify needs, define requirements, prioritize work, and deliver high-value data solutions. You will connect dealer, customer, and enterprise data to support audience creation, campaign activation, personalization, reporting, and performance measurement, navigating complex data environments and

Responsibilities

• Lead requirements discovery efforts with other workstream stakeholders to understand data needs.
• Translate business objectives into Epics, Features, User Stories, acceptance criteria, and functional requirements.
• Own and manage the product backlog for workstream data requirements and capabilities.
• Partner with architecture, engineering, and analytics teams to prioritize work and align delivery plans with business priorities.
• Develop and maintain roadmaps that balance strategic initiatives, business demand, and technical dependencies.
• Support the creation and enhancement of data capabilities that enable audience development, customer segmentation, personalization, marketing activation, and performance measurement.
• Coordinate user acceptance testing activities and validate delivered solutions against business requirements.
• Identify, document, and manage dependencies, risks, and implementation considerations across the program.
• Drive adoption of new capabilities through communication, training, and enablement activities.
• Partner with teams responsible for reporting and analytics to ensure required data assets are available, accurate, and accessible.
• Support data governance and data quality initiatives by helping define business rules, requirements, and success measures.
• Collaborate with multiple stakeholder groups, dealer-facing programs, and technical teams to balance competing priorities and deliver business value.
• Continuously identify opportunities to improve processes, increase efficiency, and enhance user experiences.

Job description

Caterpillar Inc. is seeking a marketing data leader to own the analytics workstream for dealer marketing services.

You will collaborate across marketing, analytics, data, architecture, and engineering to identify needs, define requirements, prioritize work, and deliver high-value data solutions. You will connect dealer, customer, and enterprise data to support audience creation, campaign activation, personalization, reporting, and performance measurement, navigating complex data environments and