Global Dealer Tech Marketing Lead

Caterpillar Brazil; Peoria (IL); On-site; USD 128,000 - 193,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

HSA

Job summary

Caterpillar Inc. is seeking a Senior Marketing Communications Consultant within Global Dealer Learning in Peoria, IL.

You will lead marketing strategy, communications, and technician growth initiatives impacting dealer engagement, hiring and retention across regions and sites. This role requires coordinating with dealer networks, budgets, and cross‑functional teams to drive campaigns, program governance, and measurable business results over a three‑year cycle.

Qualifications

• Bachelor's degree or equivalent experience required.
• Strong communication and collaboration skills essential.
• Experience leading global marketing programs and stakeholder management.

Responsibilities

• Lead strategic marketing initiatives that support dealer technician growth and deliver strong customer experiences.
• Align marketing strategy with technician growth priorities and dealer messaging.
• Own the Global Dealer Technician Challenge lifecycle, governance, budget, and outcomes.
• Coordinate with multimedia teams to create assets for campaigns and measure impact.

Skills

Customer focus

Collaboration

Creativity

Effective communication

Relationship mgmt

Strategic thinking

Vendor management

Marketing communications

Education

Bachelor's degree or 5 years experience

Job description

Caterpillar Inc. is seeking a Senior Marketing Communications Consultant within Global Dealer Learning in Peoria, IL.

You will lead marketing strategy, communications, and technician growth initiatives impacting dealer engagement, hiring and retention across regions and sites. This role requires coordinating with dealer networks, budgets, and cross‑functional teams to drive campaigns, program governance, and measurable business results over a three‑year cycle.