Marketing Data & Tech Strategist

Socket.dev; Irving (TX); On-site; USD 113,000 - 169,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Paid time off

401(k) savings plans

Health Savings Account

Flexible Spending Accounts

Career Development

Incentive bonus

Parental leave

Job summary

Caterpillar is seeking a Business/Data Owner to lead marketing data capabilities across dealer marketing services. You will connect dealer, customer, and enterprise data for audience creation, activation, personalization, reporting, and performance measurement.

Collaborate with marketing, analytics, data, architecture, and engineering to identify needs, define requirements, and drive high-value solutions in a complex data environment. Onsite role with global impact.

Qualifications

• Understanding stakeholder needs and delivering value across marketing data capabilities.
• Experience translating business needs into Epics, Features and User Stories.
• Ability to manage data products with multiple stakeholders in Agile environments.

Responsibilities

• Lead requirements discovery with workstream stakeholders to define data needs.
• Translate objectives into Epics, Features, User Stories and acceptance criteria.
• Own the product backlog for data requirements and capabilities.
• Prioritize work with architecture, engineering, and analytics teams.
• Develop roadmaps balancing strategy, demand, and dependencies.
• Support data governance, quality initiatives, and success measures.

Skills

Customer focus

Relationship management

Technical excellence

Strategic thinking

Digital marketing knowledge

Tools

Snowflake

BigQuery

Hightouch

Fivetran

Google Analytics 4

Salesforce Marketing Cloud

Google Ads

Meta Ads

Job description

Caterpillar is seeking a Business/Data Owner to lead marketing data capabilities across dealer marketing services. You will connect dealer, customer, and enterprise data for audience creation, activation, personalization, reporting, and performance measurement.

Collaborate with marketing, analytics, data, architecture, and engineering to identify needs, define requirements, and drive high-value solutions in a complex data environment. Onsite role with global impact.