Marketing Technology & Data Consultant (Dealer & Marketing Data Focus)

Caterpillar Inc.; Irving (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Caterpillar Inc. is seeking a marketing data leader to own the analytics workstream for dealer marketing services.

You will collaborate across marketing, analytics, data, architecture, and engineering to identify needs, define requirements, prioritize work, and deliver high-value data solutions. You will connect dealer, customer, and enterprise data to support audience creation, campaign activation, personalization, reporting, and performance measurement, navigating complex data environments and

Responsibilities

• Lead requirements discovery efforts with other workstream stakeholders to understand data needs.
• Translate business objectives into Epics, Features, User Stories, acceptance criteria, and functional requirements.
• Own and manage the product backlog for workstream data requirements and capabilities.
• Partner with architecture, engineering, and analytics teams to prioritize work and align delivery plans with business priorities.
• Develop and maintain roadmaps that balance strategic initiatives, business demand, and technical dependencies.
• Support the creation and enhancement of data capabilities that enable audience development, customer segmentation, personalization, marketing activation, and performance measurement.
• Coordinate user acceptance testing activities and validate delivered solutions against business requirements.
• Identify, document, and manage dependencies, risks, and implementation considerations across the program.
• Drive adoption of new capabilities through communication, training, and enablement activities.
• Partner with teams responsible for reporting and analytics to ensure required data assets are available, accurate, and accessible.
• Support data governance and data quality initiatives by helping define business rules, requirements, and success measures.
• Collaborate with multiple stakeholder groups, dealer-facing programs, and technical teams to balance competing priorities and deliver business value.
• Continuously identify opportunities to improve processes, increase efficiency, and enhance user experiences.

Job description

Job Description

Career Area

Marketing

Job Description

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary

This role is responsible for leading the business analysis and data workstream ownership activities for a portfolio of marketing data capabilities that support dealer marketing services. The position works across marketing, analytics, data, architecture, and engineering teams to identify business needs, define requirements, prioritize work, and ensure delivery of high-value solutions.

The successful candidate will play a key role in connecting dealer, customer, and enterprise data to support audience creation, campaign activation, personalization, reporting, and marketing performance measurement. This role requires someone who is comfortable navigating complex data environments, collaborating with both business and technical teams, and driving progress across multiple priorities simultaneously.

What You Will Do

• Lead requirements discovery efforts with other workstream stakeholders to understand data needs.
• Translate business objectives into Epics, Features, User Stories, acceptance criteria, and functional requirements.
• Own and manage the product backlog for workstream data requirements and capabilities.
• Partner with architecture, engineering, and analytics teams to prioritize work and align delivery plans with business priorities.
• Develop and maintain roadmaps that balance strategic initiatives, business demand, and technical dependencies.
• Support the creation and enhancement of data capabilities that enable audience development, customer segmentation, personalization, marketing activation, and performance measurement.
• Coordinate user acceptance testing activities and validate delivered solutions against business requirements.
• Identify, document, and manage dependencies, risks, and implementation considerations across the program.
• Drive adoption of new capabilities through communication, training, and enablement activities.
• Partner with teams responsible for reporting and analytics to ensure required data assets are available, accurate, and accessible.
• Support data governance and data quality initiatives by helping define business rules, requirements, and success measures.
• Collaborate with multiple stakeholder groups, dealer-facing programs, and technical teams to balance competing priorities and deliver business value.
• Continuously identify opportunities to improve processes, increase efficiency, and enhance user experiences.

This Role Will Work Closely With

• Enterprise Segment Marketing teams
• Dealer Marketing teams
• Digital Channel teams
• Insights & Analytics teams
• Data Engineering teams
• Enterprise & Marketing Architecture teams
• Google Analytics teams

What You Will Have