Marketing Tech Architect for Scalable Data Platforms

Caterpillar Financial Services Corporation; Chicago (IL); On-site; USD 148,000 - 240,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

HSA

FSAs

Career development

Incentive bonus

Disability benefits

Life Insurance

Parental leave

Tuition reimbursement

Adoption benefits

Job summary

Caterpillar Inc. is seeking a Principal Digital Architect, Marketing for Marketing Technology & Data to define the solution design and end-to-end architecture powering marketing analytics and personalized customer experiences.

The role collaborates with Marketing, MarTech, Product, and Data Engineering to deliver scalable, privacy-compliant platforms with real-time decisioning. Based in Chicago area or other listed sites, this onsite role leads cross-functional teams, drives data governance, and

Qualifications

• 8+ years of experience in data solution architecture or related fields.
• Proficiency with MarTech and AdTech platforms (Google Analytics, Google Tag Manager, Campaign Manager 360, Google Cloud Platform).
• Experience with data platforms including BigQuery and Snowflake.
• Knowledge of TOGAF, Zachman, or domain-driven design is a plus.
• Experience delivering architecture in public cloud and/or hybrid ecosystems.
• Understanding of data structures, algorithms, profiling and data modeling techniques.
• Understanding of Agile SDLC in public cloud ecosystems.

Responsibilities

• Lead the end-to-end Marketing Digital Architecture, defining scalable frameworks and data structures for analytics and activation.
• Establish and evolve Customer 360 and identity resolution capabilities for personalization and measurement.
• Architect real-time activation and personalization pipelines across MarTech and AdTech platforms.
• Develop analytical data models to support reporting, analytics, and data science.
• Integrate MarTech and AdTech ecosystem components across CDP, CRM, DSP, DMP, marketing automation, analytics and advertising platforms.
• Lead the design and expansion of cloud data platforms and lakehouse architectures for large-scale marketing datasets.
• Ensure privacy, compliance, and consent management foundations are embedded in data flows.
• Apply ML/AI techniques to marketing use cases like predictive targeting and budget optimization.
• Drive security and governance across the marketing technology stack.
• Provide strong stakeholder leadership to shape strategy and roadmaps.

Skills

Target architecture

Data architecture

Application design

Platform architecture

Analytical thinking

Effective communications

Requirements analysis

IT architecture

Tools

Google Analytics

Google Tag Manager

Campaign Manager 360

Google Cloud Platform

Hightouch

BigQuery

Snowflake

Job description

Caterpillar Inc. is seeking a Principal Digital Architect, Marketing for Marketing Technology & Data to define the solution design and end-to-end architecture powering marketing analytics and personalized customer experiences.

The role collaborates with Marketing, MarTech, Product, and Data Engineering to deliver scalable, privacy-compliant platforms with real-time decisioning. Based in Chicago area or other listed sites, this onsite role leads cross-functional teams, drives data governance, and