Senior MarTech & Marketing Ops Architect

Aircall; Seattle (WA); On-site; USD 150,000 - 180,000; Full time

Job summary

Aircall, a unicorn AI-powered customer communications platform, seeks a Senior Marketing Operations Manager to own the marketing tech stack (HubSpot, Salesforce) and drive data-driven decisions. You will design attribution, lead scoring, routing, and data architecture, partnering with Marketing, GTM Systems, Data Science, and Sales to ship automation across the funnel.

This role reports into RevOps and offers a path to shape Aircall’s marketing engine in a fast-moving, AI-forward environment

Qualifications

• Must-have HubSpot certifications with hands-on admin and scale experience.
• Salesforce expertise with hands-on admin and scale experience.
• Proven multi-touch attribution modeling experience in B2B or SaaS.
• Deep understanding of data structures, APIs, webhooks, and data flow between systems.
• Strong track record collaborating with Marketing, Data Science, Sales.

Responsibilities

• Own the Marketing tech stack architecture, configuration, and rollout.
• Design and deploy attribution models that are sound and defensible.
• Lead lead scoring, routing, and assignment end-to-end.
• Architect data structures for leads, contacts, accounts, and opportunities.
• Redesign routing rules with Sales Ops to reduce speed-to-lead.
• Identify automation opportunities with Growth and AI teams.
• Partner with Data Science and Systems on data quality and reporting.

Skills

HubSpot certification

Salesforce expertise

Attribution modeling

Data architecture

Cross-functional collaboration

Lead routing

Technical ownership

Tools

HubSpot

Salesforce

Job description

Aircall, a unicorn AI-powered customer communications platform, seeks a Senior Marketing Operations Manager to own the marketing tech stack (HubSpot, Salesforce) and drive data-driven decisions. You will design attribution, lead scoring, routing, and data architecture, partnering with Marketing, GTM Systems, Data Science, and Sales to ship automation across the funnel.

This role reports into RevOps and offers a path to shape Aircall’s marketing engine in a fast-moving, AI-forward environment