Senior Marketing Operations Manager

Aircall; Seattle (WA); On-site; USD 150,000 - 180,000; Full time

Job summary

Aircall, a unicorn AI-powered customer communications platform, seeks a Senior Marketing Operations Manager to own the marketing tech stack (HubSpot, Salesforce) and drive data-driven decisions. You will design attribution, lead scoring, routing, and data architecture, partnering with Marketing, GTM Systems, Data Science, and Sales to ship automation across the funnel.

This role reports into RevOps and offers a path to shape Aircall’s marketing engine in a fast-moving, AI-forward environment

Qualifications

• Must-have HubSpot certifications with hands-on admin and scale experience.
• Salesforce expertise with hands-on admin and scale experience.
• Proven multi-touch attribution modeling experience in B2B or SaaS.
• Deep understanding of data structures, APIs, webhooks, and data flow between systems.
• Strong track record collaborating with Marketing, Data Science, Sales.

Responsibilities

• Own the Marketing tech stack architecture, configuration, and rollout.
• Design and deploy attribution models that are sound and defensible.
• Lead lead scoring, routing, and assignment end-to-end.
• Architect data structures for leads, contacts, accounts, and opportunities.
• Redesign routing rules with Sales Ops to reduce speed-to-lead.
• Identify automation opportunities with Growth and AI teams.
• Partner with Data Science and Systems on data quality and reporting.

Skills

HubSpot certification

Salesforce expertise

Attribution modeling

Data architecture

Cross-functional collaboration

Lead routing

Technical ownership

Tools

HubSpot

Salesforce

Job description

Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, resolve issues faster, and scale customer-facing teams. We’re redefining customer communications by bringing voice, SMS, WhatsApp, and AI together into one seamless workspace.

Our momentum comes from a simple idea: help teams work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call work, and AI Assist Pro delivers real-time guidance so people can do their best work. The result is higher revenue, faster resolutions, and teams that scale with confidence.

Aircall is headquartered in Paris, our European HQ, with a strong North American presence anchored in Seattle, our North American HQ, and teams across Madrid, London, Berlin, San Francisco, New York City, Sydney, and Mexico City. We’ve built a product customers love and a business that’s scaling quickly, backed by world-class investors and driven by rapid AI innovation across multiple product lines.

At Aircall, you’ll join a company in motion. We’re ambitious, product-driven, and execution-focused, with visible impact, fast decisions, and real growth.

How we work at Aircall

We’re customer-obsessed, data-driven, and focused on delivering meaningful outcomes. We value ownership, continuous learning, and thoughtful speed. If you thrive in a collaborative, fast-moving environment where trust and impact matter, you’ll feel at home here.

About The Role

Aircall is looking for a Senior Marketing Operations Manager to serve as the technical backbone of Aircall’s Marketing and GTM organizations. You will own the architecture, integrity, and evolution of our marketing technology stack, from lead scoring/routing and attribution to workflow automation. You will be the go-to person for how our systems are built, how data flows between them, and how we make them smarter and more efficient over time.

This IC role will be the primary technical counterpart to the Director of Marketing Strategy & Operations, reporting into the RevOps organization. You will partner closely with Marketing, GTM Systems, Data Science, and Sales stakeholders. You will work with our Growth and AI Automations teams to identify, build, and ship automation opportunities across the funnel. This is a rare opportunity to be the technical architect behind a modern, AI-forward Marketing Operations function, with real ownership over technical decisions to shape the next phase of Aircall’s Marketing and GTM engine.

What You’ll Own

• The technical architecture and roadmap for Aircall's Marketing technology stack, including HubSpot, Salesforce, and adjacent systems
• Marketing Ops execution end-to-end: from requirements gathering to build, QA, and rollout
• Lead scoring, routing, and assignment logic across Marketing and Sales — you will lead a full revamp of how leads and accounts are routed and assigned
• Attribution strategy: designing, building, and maintaining multi-touch attribution models that the business trusts
• Data structure and architecture decisions that affect how Marketing, RevOps, Sales, and Data Science interact with shared systems
• Business outcomes & key metrics: routing accuracy, lead to pipeline conversion, marketing sourced and influenced pipeline, marketing spend efficiency,

Key Responsibilities

• Serve as the primary technical decision-maker for the Marketing stack, setting standards for how systems are configured, integrated, and maintained
• Design and deploy attribution models, ensuring methodology is sound, documented, and defensible to Marketing and Sales stakeholders
• Own lead scoring model development in partnership with Data, covering scoring, routing/assignment, and tracking of leads end-to-end
• Architect and maintain the data structures underlying lead, contact, account, and opportunity objects across HubSpot and Salesforce, ensuring clean, reliable data flow between systems
• Redesign and own lead/account routing and assignment rules, partnering with Sales Ops and GTM Systems to reduce speed-to-lead and routing errors
• Partner with Growth and AI Automations to identify and build automation opportunities across enrichment, workflows, chatbot/agent experiences, and intent signal capture
• Act as the technical counterpart to Data Science and Systems teams on modeling, data quality, and reporting infrastructure needs
• Evaluate, recommend, and implement new MarTech tools, building the business case and integration plan for each
• Build scalable documentation (SOPs, architecture diagrams, data dictionaries), so systems knowledge isn't siloed
• Enable Marketing to scale campaign velocity and expand self-serve capabilities across the stack
• Partner directly with the Director of Marketing Strategy & Operations as a technical thought partner on stack strategy, prioritization, and roadmap

Must-Have Qualifications

• HubSpot certification(s) with strong, hands-on production experience administering and architecting HubSpot at scale
• Salesforce expertise with strong, hands-on production experience administering and architecting Salesforce at scale
• Proven experience developing and deploying attribution models (multi-touch attribution or comparable methodologies) in a B2B or SaaS environment
• Deep understanding of data structure and architecture, including object relationships, data flow, APIs, webhooks, and integration patterns between marketing and CRM systems
• Track record of cross-functional collaboration with Marketing, GTM Systems, Data Science, and Sales stakeholders
• Experience owning lead routing/assignment logic and related Sales-Marketing handoff processes
• Comfortable operating as a technical owner and decision-maker, not just an implementer

Base salary range:: $150,000 USD - $180,000 USD

Why join us?

• Key moment to join Aircall in terms of growth and opportunities
• Our people matter, work-life balance is important at Aircall
• Fast-learning environment, entrepreneurial and strong team spirit
• 45+ Nationalities: cosmopolite & multi-cultural mindset
• Competitive salary package & benefits

DE&I Statement

At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.

We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.

We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.