Senior Marketing Ops Architect - HubSpot & Salesforce

Aircall; New York (NY); On-site; USD 150,000 - 180,000; Full time

Job summary

Aircall is seeking a Senior Marketing Operations Manager to own the architecture and evolution of Aircall’s marketing technology stack, including HubSpot and Salesforce. You will implement lead scoring, routing, and advanced attribution to optimize the marketing-to-sales funnel and drive revenue growth.

You will partner with Marketing, GTM Systems, Data Science, and Sales to deliver automated workflows, scalable data structures, and trusted metrics.

Qualifications

• Must have HubSpot certification(s) with hands-on production experience
• Salesforce expertise with hands-on production experience administering Salesforce at scale
• Proven experience developing and deploying attribution models in a B2B or SaaS environment
• Deep understanding of data structure and architecture, APIs, webhooks, and integration patterns between marketing and CRM systems
• Track record of cross-functional collaboration with Marketing, GTM Systems, Data Science, and Sales stakeholders
• Experience owning lead routing/assignment logic and related Sales-Marketing handoff processes
• Comfortable operating as a technical owner and decision-maker, not just an implementer

Responsibilities

• Own the architecture and roadmap for Aircall's Marketing tech stack (HubSpot, Salesforce, etc.)
• Lead end-to-end Marketing Ops execution from requirements to rollout
• Redesign lead scoring, routing, and assignment across Marketing and Sales
• Design and maintain multi-touch attribution models trusted by the business
• Define data structures across marketing, RevOps, Sales, and Data Science
• Drive routing rules to reduce speed-to-lead and errors
• Collaborate with Growth and AI Automations on enrichment, workflows, and intents
• Partner with Data Science on modeling, data quality, and reporting needs
• Evaluate and implement new MarTech tools with business case and plan
• Scale campaign velocity and self-serve capabilities across the stack
• Work with Director of Marketing Strategy & Operations as a technical partner

Skills

HubSpot certifications

Salesforce

Attribution models

Data structure & architecture

Cross-functional collaboration

Lead routing/assignment

Technical ownership

Tools

HubSpot

Salesforce

Job description

Aircall is seeking a Senior Marketing Operations Manager to own the architecture and evolution of Aircall’s marketing technology stack, including HubSpot and Salesforce. You will implement lead scoring, routing, and advanced attribution to optimize the marketing-to-sales funnel and drive revenue growth.

You will partner with Marketing, GTM Systems, Data Science, and Sales to deliver automated workflows, scalable data structures, and trusted metrics.