Marketing Team Lead: Local Fan Growth & Campaigns

Minority Professional Network, Inc.; Washington (District of Columbia); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Hybrid role

Job summary

Minority Professional Network, Inc. is seeking a Marketing Lead for the DC Defenders to drive local and league marketing strategies. Hybrid role in Washington, D.C., with responsibility for campaigns that grow fans, ticket sales, and brand presence.

You will translate league marketing goals into tactical plans, coordinating with the Head of Business Operations and Sr. Director, Brand & Team Marketing to execute across email, social, creative, and events.

Qualifications

• 10+ years in consumer-facing marketing.
• Experience leading marketing for teams or leagues.
• Ability to translate strategy into multi-channel campaigns.
• Strong collaboration with cross-functional teams.

Responsibilities

• Develop and execute team and league marketing campaigns to meet revenue and attendance goals.
• Collaborate with league and team marketing to implement season-long go-to-market plans.
• Lead local field marketing, grassroots activations, and fan engagement programs.
• Manage content plans with social media, creative, and digital assets.
• Oversee the local team brand and partnerships to drive brand visibility.

Skills

Marketing leadership

Digital marketing

Brand strategy

Team leadership

Communication skills

Job description

Minority Professional Network, Inc. is seeking a Marketing Lead for the DC Defenders to drive local and league marketing strategies. Hybrid role in Washington, D.C., with responsibility for campaigns that grow fans, ticket sales, and brand presence.

You will translate league marketing goals into tactical plans, coordinating with the Head of Business Operations and Sr. Director, Brand & Team Marketing to execute across email, social, creative, and events.