Marketing Lead - Fan Growth & Brand (Hybrid)

XFL Properties LLC DBA United Football League; Washington (District of Columbia); Hybrid; USD 130.000 - 150.000; Vollzeit

Benefits dieser Stelle

Medical benefits

Dental benefits

Vision benefits

401(k)

Unlimited PTO

Discretionary bonus

Zusammenfassung

United Football League (UFL), operated by XFL Properties LLC, is seeking a Marketing Lead in Washington, DC. Hybrid role focusing on local market campaigns, fan growth, and revenue through brand activation and grassroots initiatives. Reports to Head of Business Operations and Sr. Director, Brand & Team Marketing.

The role drives season-long marketing, collaboration across leagues and teams, and close work with sponsorship, ticketing, social, and content teams to boost attendance and engagement.

Qualifikationen

• Minimum 10+years of progressive marketing management experience in consumer-facing sports or entertainment.
• Expertise in marketing and digital technology with knowledge of industry trends.
• Ability to create campaigns, promotions and digital assets with strong brand judgment.
• Proven ability to execute a strategic marketing plan aligned with company goals.

Aufgaben

• Develop and execute team marketing campaigns to support revenue, brand awareness and fan growth.
• Collaborate with league and team marketing to translate strategy into year-round go-to-market plans.
• Lead local field marketing, grassroots activations, and community relationships to lift attendance.
• Coordinate with sponsorship, ticketing, social, PR, and creative teams to ensure campaign alignment.
• Manage budget and measure performance against key marketing metrics.
• Lead game-day fan engagement, events, and staff coordination to optimize the fan experience.

Kenntnisse

Marketing leadership

Brand strategy

Campaign management

Digital marketing

Team leadership

Stakeholder management

Event marketing

Jobbeschreibung

United Football League (UFL), operated by XFL Properties LLC, is seeking a Marketing Lead in Washington, DC. Hybrid role focusing on local market campaigns, fan growth, and revenue through brand activation and grassroots initiatives. Reports to Head of Business Operations and Sr. Director, Brand & Team Marketing.

The role drives season-long marketing, collaboration across leagues and teams, and close work with sponsorship, ticketing, social, and content teams to boost attendance and engagement.