Fan Engagement & Campaigns Lead (Integrated Marketing)

Washington Nationals; Washington (District of Columbia); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Paid vacation and sick leave

Paid holidays throughout the year and

Medical, dental, vision, life and AD&D

Short- and long-term disability

Flexible spending accounts

401(k) and pension plan

Complimentary tickets to Nationalshome

Employee discounts

Free onsite fitness center

Job summary

Washington Nationals is seeking a Manager, Integrated Marketing to develop and execute campaigns driving ticket revenue and fan engagement. You will translate marketing priorities into actionable plans across owned, paid, digital, social, and traditional channels and own the email calendar.

You will lead campaigns from strategy to execution, collaborate across departments, test and optimize communications, and provide post-campaign insights to improve performance.

Qualifications

• Experience leading integrated marketing campaigns across multiple channels.
• Strong collaboration with cross-functional teams.
• Ability to translate business objectives into campaign plans.
• Experience with email marketing and lifecycle messaging.

Responsibilities

• Develop and execute integrated marketing campaigns to drive ticket sales and fan engagement.
• Translate strategies into actionable campaign briefs and calendars.
• Lead campaigns from strategy through execution with cross-functional teams.
• Own the email marketing strategy and calendar across initiatives.
• Monitor performance and optimize audiences, messaging, and channel mix.
• Lead post-campaign recaps and translate results into recommendations.

Skills

Integrated marketing

Campaign management

Email marketing strategy

Cross-functional collaboration

Project leadership

Job description

Washington Nationals is seeking a Manager, Integrated Marketing to develop and execute campaigns driving ticket revenue and fan engagement. You will translate marketing priorities into actionable plans across owned, paid, digital, social, and traditional channels and own the email calendar.

You will lead campaigns from strategy to execution, collaborate across departments, test and optimize communications, and provide post-campaign insights to improve performance.