Marketing Lead: Local Brand & Growth Strategy

American Home Contractors; Fulton (MD); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Company parties

Dental insurance

Donation matching

Free uniforms

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

Wellness resources

Job summary

American Home Contractors is seeking a Marketing Manager to own the marketing function end-to-end in the Washington DC–Baltimore area. This on-site role reports to brand leadership and collaborates across Sales, Customer Service, and Operations to drive demand, loyalty, and revenue.

You will lead LSA, organic social, events, sponsorships, and local content, balancing lead generation with brand equity and local market uptake.

Qualifications

• 5+ years of experience in marketing, advertising, or lead generation.
• Hands-on experience running paid lead generation or ad campaigns with budget responsibility.
• Strong analytical skills to identify trends and translate findings into action.
• Ability to manage multiple priorities across brands.
• Proficiency in Google LSA platform and Excel.
• Experience managing social media and online reputation across multiple locations.
• Strong writing skills adaptable to distinct brand voices.
• Experience in home services, multi-location, or franchise marketing preferred.
• Strong communication and interpersonal skills for cross-team collaboration.

Responsibilities

• Own LSA strategy and execution, including bid management, budget, spend pacing, and lead quality review.
• Monitor lead flow, diagnose underperformance, and optimize funnel.
• Manage advertising budgets and report on spend performance.
• Lead planning of local events and home shows, vendor coordination.
• Build and manage local partnerships, sponsorships, and activations.
• Own organic social and UGC content across platforms.
• Monitor GBP and online reputation, respond to reviews.
• Drive customer loyalty and referrals through targeted campaigns.
• Provide brand leadership with performance insights.

Skills

5+ years marketing experience

Hands-on paid media experience

Analytical skills

Multi-brand management

Google LSA experience

Strong writing skills

Event planning experience

Tools

Google LSA platform

Excel

Job description

American Home Contractors is seeking a Marketing Manager to own the marketing function end-to-end in the Washington DC–Baltimore area. This on-site role reports to brand leadership and collaborates across Sales, Customer Service, and Operations to drive demand, loyalty, and revenue.

You will lead LSA, organic social, events, sponsorships, and local content, balancing lead generation with brand equity and local market uptake.