Senior Associate Director, Marketing Systems and Automation

uchicago; Chicago (IL); On-site; USD 110,000 - 170,000; Full time

Job summary

The University of Chicago Booth School of Business seeks a Senior Associate Director, Marketing Systems and Automation to own Booth's marketing automation strategy and execution. This role focuses on Executive Education and supports broader Booth Marketing initiatives, managing MarTech Stack including Salesforce, Marketo, and Workfront.

The position requires cross-functional collaboration, data governance, and the ability to drive adoption through training, change management, and AI-enabled tool

Qualifications

• Experience administering marketing automation platforms.
• Ability to translate business needs into automation solutions.
• Strong collaboration with cross-functional teams to drive adoption.

Responsibilities

• Administers and optimizes Salesforce and Marketo, including data quality and cleansing.
• Builds data frameworks enabling audience segmentation and personalized messaging.
• Develops training materials and leads user training for system adoption.
• Leads change management for technology consolidation and new platform implementations.
• Partners with research, data science and marketing operations to deliver real-time reporting and insights.
• Identifies opportunities for marketing automation, including personalized content and workflows.
• Extends marketing automation frameworks and reporting structures across the MarTech stack.
• Supports evaluation and rollout of AI-powered tools across the stack.

Skills

Marketing systems

Data analysis

Training material development

Change management

Cross-functional collaboration

Tools

Salesforce

Marketo

Workfront

Job description

Department

Booth Marketing and Communications: Institutional Research and Strategic Insights

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:

• -an unmatched faculty.
• -degree and open enrollment programs offered on three continents.
• -a global body of nearly 56,000 accomplished alumni.
• -strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment. For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

Senior Associate Director, Marketing Systems and Automation owns Booth's marketing automation strategy and execution and works across Booth marketing and across the school to roll out automation that improves efficiency. This role centers on Executive Education, with additional time supporting Booth Marketing's broader initiatives. The role supports all aspects of MarTech Stack, including but not limited to Marketo, Salesforce, Workfront and related systems' databases for Booth Marketing, automates campaign execution, from emails to list segmentation, lead workflow, lead scoring, email infrastructure, nurturing streams, landing pages, website functionality, stage-gate forms, and forecasting report development. Expertise in this role will be used to oversee system training initiatives to ensure system reports accurately reflect business activities. This role works closely with the Marketing Operations team to roll out any new marketing automation initiatives including modernization and change management of the project management systems, agentic builds and integrations with modern systems, roll out of marketing collaboration platforms, among others.

This position will focus on maintaining and enhancing marketing systems, while providing coaching and team support to colleagues. This role requires a self-starter who understands business acumen, keeps an eye on overall business objectives, understands AI frameworks and agentic workflows, and works well across cross-functional teams, partners, and vendors. The role blends marketing strategy with operational oversight to manage marketing tech effectively for strategic execution. As marketing automation matures across the broader organization, this role will extend its systems expertise to support automation for centers and partners where necessary, tie data infrastructure to systems and processes, help unify platforms and best practices across business units.

This position is not eligible for employer-sponsored employment authorization.

Responsibilities

• Administers and optimizes Salesforce and Marketo, including ongoing system management, data quality, and data cleansing.
• Builds and manages data frameworks that enable audience segmentation, personalized content, and targeted messaging.
• Develops training materials and leads user training to support system adoption, change management, and new process rollouts.
• Leads change management for technology consolidation and new platform implementations, partnering with IT on security, backend configuration, documentation, and rollout readiness.
• Partners with research, data science, and marketing operations teams to deliver real-time reporting and insights on lead generation, geographic trends, campaign effectiveness, and related decision-making needs.
• Identifies and implements opportunities for marketing and operational automation, including personalization, triggered communications, task routing, database cleansing, QA processes, and digitally enabled workflows.
• Extends and standardizes marketing automation frameworks; leads scoring models, database governance, automation logic, naming conventions, and reporting structures across the MarTech ecosystem.
• Supports the evaluation and rollout of AI-powered tools across the marketing technology stack