Senior Marketing Data & AI Automation Engineer

Capella University; United States; Hybrid; USD 95,000 - 143,000; Full time

Job summary

Capella University seeks a Senior Data and Automation Engineer to lead data operations within Marketing Operations. You will own the Marketing Operations Data Mart (MODM), manage audience lists for campaigns, and serve as the embedded AI resource to build automations, integrations, and AI-powered tools.

You will translate business questions into scalable data solutions, partner with IT and Data Engineering, and drive adoption of automation across the marketing organization.

Qualifications

• 5–8 years in marketing/data operations or related field.
• Proficient in SQL and data retrieval tools; experience with analytics.
• Strong automation and API integration capabilities.

Responsibilities

• Own and maintain Marketing Operations Data Mart (MODM).
• Deliver campaign audience lists and complex segmentation.
• Develop AI-powered workflows and automation tools for marketing.
• Build integrations with platforms such as Workfront Fusion, Zapier, Make.
• Troubleshoot data integrations and drive adoption across marketing.

Skills

SQL

SAS/R/analytic tools

Python/JavaScript

Data mart / MODM experience

AI tooling / prompt engineering

API integrations

Adobe Workfront Fusion

Zapier/Make automation

Eloqua familiarity

Communication / stakeholder leadership

Education

Bachelor's degree

Tools

Adobe Workfront Fusion

Zapier

Make (Integromat)

Eloqua

SQL

SAS

Python

R

Job description

Capella University seeks a Senior Data and Automation Engineer to lead data operations within Marketing Operations. You will own the Marketing Operations Data Mart (MODM), manage audience lists for campaigns, and serve as the embedded AI resource to build automations, integrations, and AI-powered tools.

You will translate business questions into scalable data solutions, partner with IT and Data Engineering, and drive adoption of automation across the marketing organization.