Marketing Strategy Lead

JPMorganChase; Plano (TX); On-site; USD 150,000 - 200,000; Full time

Job summary

JPMorgan Chase is seeking a Vice President in Marketing Strategy to drive market share growth and customer engagement across channels. You will lead strategic initiatives, partner with Insights, Product, and Finance, and communicate with senior leadership to execute multi‑channel campaigns.

Requires 5+ years in marketing strategy, strong analytical and storytelling skills, and advanced Excel/PowerPoint capabilities. Bachelor's degree required; MBA preferred.

Qualifications

• 5+ years of experience in marketing strategy or execution.
• Strategic & Analytical Thinking: apply management skills (opportunity assessment, problem solving, sizing, prioritization, hypothesis testing, execution planning).
• Cross-functional Execution: work across Home Lending Marketing and partners.
• Communication: build narratives and communicate to senior leadership.
• Advanced MS Excel and PowerPoint skills.
• Bachelor's degree from an accredited institution.

Responsibilities

• Understand market context and identify opportunities through product mix and customer insights.
• Design and bring to market offers, campaigns, and partnerships using test-and-learn methodologies while considering financial return, constraints, and risk.
• Lead initiatives engaging target audiences across digital, branch, and advisor channels.
• Partner with Insights on customer research to support growth opportunities and manage research budget.
• Share market insights with Marketing on competitor launches, offers, campaigns, and spend.

Skills

Marketing strategy

Strategic thinking

Cross-functional execution

Communication

MS Excel & PowerPoint

Education

Bachelor's degree

Master's degree/MBA in Marketing

Tools

MS Excel

PowerPoint

Job description

Job Description

Chase Home Lending makes the dream of homeownership possible. We offer purchase and refinance home loans, help customers access equity in their homes, service residential mortgage loans, and provide affordable housing solutions. Home Lending is ranked #1 in mortgage servicing and #5 in mortgage originations, reaching more than 80 million households. As Vice President on the Marketing Strategy team, you will drive key business objectives including market share growth, customer engagement, and integration across lines of business aligned with “One Chase”.

Job Responsibilities

• Understand commercial context through market, competitor, and customer insights and identify opportunities through product mix, share, and customer gap analysis
• Design and bring to market compelling offers, campaigns, and partnerships using test-and-learn methodologies while accounting for factors such as financial return, execution constraints, and risk & controls
• Lead strategic initiatives that engage target audiences along the homebuying journey across digital, branch, and advisor channels
• Partner with Insights team on customer research projects to support high‑stakes growth opportunities and manage research budget
• Share market insights with Marketing organization including competitor product launches, strategic moves, offers/campaigns, and marketing spend

Required Qualifications, Capabilities And Skills

• 5+ years of experience in marketing strategy or execution
• Strategic & Analytical Thinking: Apply management skills such as opportunity assessment, structured problem solving, sizing, prioritization, hypothesis testing, and execution planning
• Cross-functional Execution: Work effectively in a matrixed environment across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance
• Communication: Build narratives around complex topics and communicate in written and verbal formats with senior leadership
• Advanced MS Excel and PowerPoint skills
• Bachelor's degree from an accredited institution

Preferred Qualifications, Capabilities And Skills

• Marketing Strategy: Apply key concepts such as segmentation, targeting, lifecycle/journey, messaging, optimization, and consumer experience
• Marketing Communication: Deploy multichannel marketing campaigns (owned media, paid media, branch, and local) with cross‑functional partners using modern marketing stacks across web, mobile apps, CRM, CDP, and marketing automation
• AI: Use AI tools & platforms including large language models (LLMs) to accelerate business outcomes and efficiency while adhering to risk, controls, and data‑use guidelines
• Home Lending Industry: Understand industry drivers such as macroeconomic environment, interest rates, housing inventory, regulatory environment, pricing, competitive landscape, and consumer segments
• Master's degree/MBA in Marketing from an accredited institution

ABOUT US

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About The Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most‑used digital solutions – all while ranking first in customer satisfaction. For many, owning a home is the ultimate dream and we're here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.