Marketing Strategy & Operations Lead

Ashby; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Stock options

Unlimited PTO

Paid family leave

Equipment budget

Education budget

Health insurance for you and dependets

Job summary

Ashby is seeking a Marketing Strategy & Operations Manager to own the technical and analytical backbone that enables campaigns, measurement, and efficiency across an expanding multi-product portfolio (ATS, HRIS, Onboarding).

You'll sit in Revenue Operations, collaborating closely with the VP of Marketing to track campaigns, build dashboards, and measure CAC as Ashby scales. This is a hands-on, IC role shaping how marketing operates.

Qualifications

• 7+ years of experience in marketing strategy and operations.
• SQL knowledge and experience with data manipulation.
• Strong business acumen and understanding of marketing metrics.
• Advanced expertise in marketing automation tools.
• Strong analytical skills with data visualization experience.
• Knowledge of campaign attribution and lead management.
• Experience with web analytics tools (GA, Adobe Analytics).
• Familiarity with GDPR/CCPA compliance.

Responsibilities

• Implement and maintain robust tracking systems for campaigns.
• Lead design and execution of complex marketing automation workflows.
• Build dashboards for SEO, website analytics, and lead metrics.
• Provide regular data-driven insights to optimize performance.
• Collaborate with RevOps and Systems teams on tech stack improvements.

Skills

Marketing Strategy

Marketing Ops

SQL

Marketing Automation

Data Analytics

Campaign Attribution

Web Analytics

Tools

HubSpot

Google Analytics

Adobe Analytics

Looker

Heap Analytics

Job description

Ashby is seeking a Marketing Strategy & Operations Manager to own the technical and analytical backbone that enables campaigns, measurement, and efficiency across an expanding multi-product portfolio (ATS, HRIS, Onboarding).

You'll sit in Revenue Operations, collaborating closely with the VP of Marketing to track campaigns, build dashboards, and measure CAC as Ashby scales. This is a hands-on, IC role shaping how marketing operates.