Data-Driven Marketing Strategy & Ops Lead

Ashby; United States; On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Stock options

Unlimited PTO

Family leave (US) - 12 weeks

Equipment budget

Education budget

Health insurance (US)

Job summary

Ashby is expanding its Marketing Strategy & Planning function within Revenue Operations. As Marketing Strategy & Planning Manager, you’ll own the technical and analytical foundation that lets Marketing run campaigns, measure performance, and improve efficiency with confidence.

You’ll collaborate daily with the VP of Marketing, design tracking, dashboards, and attribution, and drive data governance, tooling, and privacy compliance as Ashby scales across products and channels.

Qualifications

• 7+ years in marketing strategy, planning or similar roles.
• Proficient in SQL and data manipulation.
• Strong business acumen with marketing metrics and reporting expertise.
• Advanced expertise in marketing automation tools.
• Strong analytical skills with data analysis and visualization.
• Experience with marketing automation, lead management, and attribution.
• Familiarity with web analytics tools (GA/Adobe).
• Knowledge of data privacy regulations and compliance.

Responsibilities

• Implement and maintain robust tracking for campaigns, including UTM and attribution in HubSpot.
• Lead design and execution of complex marketing automation workflows.
• Build and maintain dashboards for SEO, website analytics, leads, and campaigns.
• Deliver regular reports and data-driven insights to optimize performance.
• Align Marketing with RevOps and Business Systems around priorities.
• Oversee technical implementation of marketing initiatives and tooling.
• Develop documentation for processes and best practices.
• Train team members on marketing technology and processes.

Skills

Experience in marketing strategy + ops

SQL knowledge

Marketing metrics & reporting

Marketing automation expertise

Analytical skills

Lead management & attribution

Web analytics tools

Data privacy compliance

Tools

HubSpot

Google Analytics

Adobe Analytics

Looker

Heap Analytics

Job description

Ashby is expanding its Marketing Strategy & Planning function within Revenue Operations. As Marketing Strategy & Planning Manager, you’ll own the technical and analytical foundation that lets Marketing run campaigns, measure performance, and improve efficiency with confidence.

You’ll collaborate daily with the VP of Marketing, design tracking, dashboards, and attribution, and drive data governance, tooling, and privacy compliance as Ashby scales across products and channels.