Marketing Strategy Intern: Drive B2B/B2C Growth

Allparts, Inc.; Pennsylvania; On-site; USD 26,000 - 37,000; Full time

Job summary

Dorman Products in the United States is seeking a Marketing Intern to support the development of an integrated marketing strategy and mix that advances Dorman's growth across B2B and B2C channels.

You will research customers, consumers, technicians, competitors, trends, and channel dynamics to identify growth opportunities and unmet needs. The role includes presenting insights and collaborating with marketing leaders and partners.

Qualifications

• Must be actively enrolled in an undergraduate program in Marketing
• Preferably a 3rd year student

Responsibilities

• Support the development of an integrated marketing strategy and mix that advances growth objectives.
• Research customers, consumers, technicians, competitors, market trends, and channel dynamics to identify growth opportunities.
• Help evaluate how marketing can drive product distribution, awareness, consideration, conversion, and loyalty across channels.
• Manage assigned projects, timelines, and deliverables while communicating progress, risks, and next steps to stakeholders.
• Present research, insights, and final recommendations to marketing leaders and cross-functional partners.

Education

Undergraduate Marketing major

Job description

Dorman Products in the United States is seeking a Marketing Intern to support the development of an integrated marketing strategy and mix that advances Dorman's growth across B2B and B2C channels.

You will research customers, consumers, technicians, competitors, trends, and channel dynamics to identify growth opportunities and unmet needs. The role includes presenting insights and collaborating with marketing leaders and partners.