Marketing Intern

Dorman Products; Colmar (IL); On-site; USD 26,000 - 37,000; Full time

Job summary

Dorman Products is offering a Marketing Intern position to support evaluating and optimizing the marketing strategy and channel mix for growth across B2B and B2C markets. The role will research audiences, market trends, assess marketing performance, develop recommendations, and assist with the execution of integrated programs spanning paid, owned, earned, and partner channels.

It provides broad exposure to brand strategy, channel marketing, content, digital marketing, events, loyalty, and

Qualifications

• Must be actively enrolled in an undergraduate Marketing program.
• Preferably a 3rd year student.

Responsibilities

• Develop an integrated marketing strategy and mix for B2B and B2C growth.
• Research customers, consumers, technicians, competitors and market trends to identify opportunities.
• Evaluate how marketing drives distribution, awareness, consideration, conversion, and loyalty across channels.
• Manage projects, timelines and deliverables, communicating progress and risks to stakeholders.
• Present research insights and recommendations to marketing leaders and partners.

Skills

Marketing research

Integrated marketing

Project management

Education

Undergraduate marketing student

Job description

Dorman was founded on the belief that people should have greater freedom to fix motor vehicles. For over 100 years, we have been driving new solutions, releasing tens of thousands of aftermarket replacement products engineered to save time and money, and increase convenience and reliability. Founded and headquartered in the United States, we are a pioneering global organization offering an always-evolving catalog of automotive, heavy-duty and specialty vehicle products. Today, we have more than 3,800 employees across 29 different locations, with a family of brands that also includes SuperATV and Dayton Parts. Publicly traded under the stock ticker DORM, reaching a revenue of $2.13 billion in 2025.

Everyone who works at Dorman is called a Contributor. We need everyone, regardless of role and experience, to contribute to our success. That means everyone has a unique ability to make an impact on the business. We encourage all our Contributors to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

The Marketing Intern will support Dorman Products in evaluating and optimizing the marketing strategy and channel mix needed to accelerate business growth. The role will contribute to two connected priorities: driving distribution and engagement with Dorman's customers through effective B2B marketing, and helping make Dorman the most sought-after brand among consumers and professional technicians through impactful B2C marketing. Working across teams, the intern will research audiences and market trends, assess marketing performance, develop recommendations, and assist with the execution of integrated programs spanning paid, owned, earned, and partner channels. This internship offers broad exposure to brand strategy, channel marketing, content, digital marketing, events, loyalty, and measurement within the automotive aftermarket.

Primary Duties

• Support the development of an integrated marketing strategy and mix that advances Dorman's B2B and B2C growth objectives.
• Research customers, consumers, professional technicians, competitors, market trends, and channel dynamics to identify growth opportunities and unmet needs.
• Help evaluate how marketing can drive product distribution, awareness, consideration, conversion, and loyalty across retail, wholesale, e-commerce, and professional repair channels.
• Manage assigned projects, timelines, and deliverables while communicating progress, risks, and next steps to key stakeholders.
• Present research, insights, and final recommendations to marketing leaders and cross-functional partners.

Qualifications

• Physical Requirement: Capability to lift 20 pounds.
• Working Conditions: While performing the duties of this job, the employee is regularly required to reach, swivel, carry items from one building to another, and speak and actively listen. Noise level is usually moderate.

Education / Experience

• Must be actively enrolled in an undergraduate program in Marketing
• Preferably a 3rd year student

The US base rate for this full-time position is $23/hr. The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job-related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com