Marketing Intern: Research, Strategy & Growth

Allparts, Inc.; Colmar (PA); On-site; USD 26,000 - 37,000; Full time

Job summary

Dorman Products in the United States is seeking a Marketing Intern to support the development of an integrated marketing strategy and assist with market research across B2B and B2C channels. The role emphasizes hands-on learning in a dynamic automotive aftermarket environment.

You will help evaluate how marketing drives product distribution, awareness, and loyalty while assisting with project management and stakeholder communications.

Qualifications

• Must be actively enrolled in an undergraduate program in Marketing.
• Preferably a 3rd year student.
• Physical Requirement: Capability to lift 20 pounds.

Responsibilities

• Support the development of an integrated marketing strategy and mix that advances Dorman's B2B and B2C growth objectives.
• Research customers, consumers, professional technicians, competitors, market trends, and channel dynamics to identify growth opportunities and unmet needs.
• Help evaluate how marketing can drive product distribution, awareness, consideration, conversion, and loyalty across retail, wholesale, e-commerce, and professional repair channels.
• Manage assigned projects, timelines, and deliverables while communicating progress, risks, and next steps to key stakeholders.
• Present research, insights, and final recommendations to marketing leaders and cross-functional partners.

Skills

Marketing research

Project management

Cross-functional collaboration

Education

Undergraduate Marketing student

Job description

Dorman Products in the United States is seeking a Marketing Intern to support the development of an integrated marketing strategy and assist with market research across B2B and B2C channels. The role emphasizes hands-on learning in a dynamic automotive aftermarket environment.

You will help evaluate how marketing drives product distribution, awareness, and loyalty while assisting with project management and stakeholder communications.