Marketing Intern: Growth & Brand Strategy

Dorman Products; Colmar (IL); On-site; USD 26,000 - 37,000; Full time

Job summary

Dorman Products is offering a Marketing Intern position to support evaluating and optimizing the marketing strategy and channel mix for growth across B2B and B2C markets. The role will research audiences, market trends, assess marketing performance, develop recommendations, and assist with the execution of integrated programs spanning paid, owned, earned, and partner channels.

It provides broad exposure to brand strategy, channel marketing, content, digital marketing, events, loyalty, and

Qualifications

• Must be actively enrolled in an undergraduate Marketing program.
• Preferably a 3rd year student.

Responsibilities

• Develop an integrated marketing strategy and mix for B2B and B2C growth.
• Research customers, consumers, technicians, competitors and market trends to identify opportunities.
• Evaluate how marketing drives distribution, awareness, consideration, conversion, and loyalty across channels.
• Manage projects, timelines and deliverables, communicating progress and risks to stakeholders.
• Present research insights and recommendations to marketing leaders and partners.

Skills

Marketing research

Integrated marketing

Project management

Education

Undergraduate marketing student

Job description

Dorman Products is offering a Marketing Intern position to support evaluating and optimizing the marketing strategy and channel mix for growth across B2B and B2C markets. The role will research audiences, market trends, assess marketing performance, develop recommendations, and assist with the execution of integrated programs spanning paid, owned, earned, and partner channels.

It provides broad exposure to brand strategy, channel marketing, content, digital marketing, events, loyalty, and