Marketing Intern: B2B/B2C Growth & Brand Strategy

Dorman Products; Colmar (PA); On-site; USD 28,000 - 36,000; Full time

Job summary

Dorman Products is looking for a Marketing Intern to support the evaluation and optimization of our marketing strategy and channel mix to accelerate business growth. The role spans B2B and B2C marketing, researching audiences and market trends, assessing performance, and contributing to integrated programs across paid, owned, earned, and partner channels.

You'll gain broad exposure to brand strategy, channel marketing, content, digital marketing, events, loyalty, and measurement within the

Qualifications

• Must be actively enrolled in an undergraduate Marketing program.
• Preferably a 3rd year student.
• Physical requirement: ability to lift 20 pounds.
• Working conditions: ability to reach, swivel, carry items and speak/listen; moderate noise.

Responsibilities

• Research audiences, consumers, professional technicians, competitors, market trends to identify growth opportunities.
• Help evaluate how marketing can drive product distribution, awareness, consideration, conversion, and loyalty across retail, wholesale, e-commerce, and professional channels.
• Assist in developing an integrated marketing strategy and mix for B2B and B2C growth objectives.
• Manage assigned projects, timelines, and deliverables; communicate progress, risks and next steps to stakeholders.
• Present research insights and final recommendations to marketing leaders and cross-functional partners.

Education

Undergrad Marketing program

3rd year student

Job description

Dorman Products is looking for a Marketing Intern to support the evaluation and optimization of our marketing strategy and channel mix to accelerate business growth. The role spans B2B and B2C marketing, researching audiences and market trends, assessing performance, and contributing to integrated programs across paid, owned, earned, and partner channels.

You'll gain broad exposure to brand strategy, channel marketing, content, digital marketing, events, loyalty, and measurement within the