Marketing Strategy & Growth Leader

MCG Health; Seattle (WA); On-site; USD 199,000 - 265,000; Full time

Benefits offered by this job

Medical, dental, vision, life, and ADP

401K retirement plan

15 days of paid time off + personal/p‎

8 weeks paid parental leave + 10 weeks

Job summary

MCG Health is seeking an Associate Vice President of Marketing Strategy & Growth in Seattle to lead the enterprise marketing strategy, brand and demand generation, and cross-functional alignment with Sales, Product, and Customer Success. You will shape long-term operating models, governance, and investment priorities to drive pipeline, acquisition, and revenue growth.

You will spearhead AI-enabled marketing transformation, analytics, and modern technologies to improve personalization and

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
• 15+ years of progressive experience leading enterprise marketing organizations with responsibility for marketing strategy, demand generation, brand management, and commercial growth.
• Demonstrated experience leading leaders across multiple marketing disciplines, including strategy, demand generation, digital marketing, brand management, communications, or marketing operations.
• Proven experience developing enterprise marketing strategies that drive measurable revenue growth, qualified pipeline generation, customer acquisition, and market expansion.
• Demonstrated experience aligning Marketing with Sales, Product Management, Customer Success, and executive leadership within a complex, matrixed organization.
• Significant experience leading enterprise transformation initiatives involving organizational change, operating model redesign, digital modernization, business process transformation, or commercial enablement.
• Demonstrated experience implementing AI-enabled marketing capabilities, marketing automation platforms, CRM technologies, customer analytics, predictive marketing, or intelligent workflow solutions that deliver measurable business value.
• Experience developing executive-level performance metrics, financial plans, operating budgets, and investment strategies for a marketing organization.
• Ability to travel up to 40% of the time to MCG offices, customer locations, industry conferences, and company-sponsored events.

Responsibilities

• Define and execute MCG's multi-year enterprise marketing strategy aligned with commercial objectives, corporate priorities, and long-term growth initiatives.
• Establish the vision, operating model, governance, and investment priorities for the Marketing organization to support sustainable business growth.
• Own enterprise market positioning, messaging architecture, value proposition development, and brand strategy to strengthen MCG's competitive differentiation across target markets.
• Develop and lead integrated demand generation strategies that drive qualified pipeline growth, customer acquisition, revenue expansion, and measurable marketing contribution to sales performance.
• Partner directly with the Chief Revenue Officer to develop integrated go-to-market strategies that align marketing investments with revenue objectives, pipeline growth, customer acquisition, customer retention, and market expansion.
• Establish executive-level marketing performance metrics, dashboards, and reporting that measure pipeline contribution, campaign effectiveness, conversion performance, customer acquisition costs, brand awareness, marketing ROI, and overall commercial impact.
• Lead enterprise market intelligence initiatives by analyzing healthcare industry trends, customer needs, competitive dynamics, emerging technologies, and market opportunities to inform strategic planning and investment decisions.
• Partner closely with Product Management, Customer Success, Revenue Operations, Clinical Leadership, and Sales to ensure marketing strategies effectively support product launches, customer engagement, and commercial success.
• Establish enterprise brand governance, ensuring consistency of messaging, customer experience, visual identity, and market presence across all channels and customer touchpoints including MCG’s website.
• Execute on organic social media plans, including channel strategies, editorial calendars, publishing, and performance optimization. Maintain a consistent brand presence and coordinate social content with campaigns, events, and thought leadership.
• Oversee, campaign planning, resource allocation, budgeting, and processes that improve organizational effectiveness, scalability, and execution.
• Champion AI-enabled marketing transformation by developing and implementing strategies that leverage artificial intelligence, predictive analytics, intelligent automation, and advanced marketing technologies to improve personalization, campaign performance, operational efficiency, and customer engagement.
• Assist Revenue senior leaders with the evaluation, and optimization of marketing technologies, CRM integration, marketing automation platforms, AI capabilities, and digital engagement tools that support long-term commercial objectives.
• Establish governance for the responsible, secure, and effective use of AI and automation across marketing operations while balancing innovation, compliance, data integrity, and customer trust.
• Build, lead, and develop a high-performing marketing leadership team by coaching Directors and other leaders, strengthening organizational capability, and establishing succession plans.
• Foster a culture of innovation, accountability, collaboration, continuous improvement, customer focus, and data-driven decision making across the Marketing organization. Develop and manage the Marketing budget, investment strategy, and resource allocation to maximize business value and return on investment.
• Represent the Marketing organization in commercial leadership meetings, customer engagements, executive presentations, industry conferences, analyst briefings, and strategic planning sessions.
• Build and maintain strong relationships with external partners, agencies, analysts, industry organizations, and strategic vendors that enhance MCG's market presence and marketing capabilities.
• Partner with executive leadership to evaluate new markets, strategic partnerships, commercial opportunities, and emerging technologies that support long-term growth.

Skills

Marketing strategy

Demand generation

Digital marketing

Brand management

Commercial growth

Executive leadership

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

MBA preferred

Job description

MCG Health is seeking an Associate Vice President of Marketing Strategy & Growth in Seattle to lead the enterprise marketing strategy, brand and demand generation, and cross-functional alignment with Sales, Product, and Customer Success. You will shape long-term operating models, governance, and investment priorities to drive pipeline, acquisition, and revenue growth.

You will spearhead AI-enabled marketing transformation, analytics, and modern technologies to improve personalization and