Marketing Strategy Director _ Product

Tata Consultancy Services; Dallas (TX); On-site; USD 178,000 - 241,000; Full time

Benefits offered by this job

Discretionary incentive

Medical coverage

Parental leave

Auto & home insurance

Commuter benefits

Training reimbursement

Vacation & holidays

Legal assistance

401K plan

Performance bonus

Job summary

Tata Consultancy Services (TCS) Interactive seeks a senior Product Strategy leader to scale an AI-enabled BI solution and drive measurable growth.

This role blends product strategy, marketing, and client success, requiring strong executive relationships and hands-on go-to-market leadership to influence decisions and accelerate adoption.

Qualifications

• 15+ years in product strategy, marketing, or client success in enterprise settings.
• Experience influencing C-suite buyers and cross-functional teams.
• Proven ability to drive growth through strategic roadmaps and ROI models.
• Strong understanding of GenAI and AI-enabled business growth.

Responsibilities

• Develop value propositions and ROI frameworks for executive buyers.
• Lead GTM and client success for a GenAI-driven BI solution.
• Prioritize product roadmap using client feedback and competitive intel.
• Present platform ROI in executive reviews and identify expansion opportunities.

Skills

Competitive analysis

Brand positioning

Product strategy

Go-to-market strategy

GenAI knowledge

BI/analytics

Executive storytelling

Design thinking

Account management

Education

Bachelor's degree

MBA preferred

Tools

GenAI platforms

Job description

Other agencies talk about how brands can influence and change the world. At Tata Consultancy Services (TCS), we’ve been making those changes a reality for over 50 years.

TCS Interactive is an award-winning agency and consultancy, ranked by Ad Age as one of the world’s top 10 advertising and marketing companies. Through Creative Engineering and AI, we build the capabilities, experiences and systems that deliver measurable business impact — not just isolated projects but engines for sustainable growth. Our capabilities serve the Fortune 1000 globally in 55 countries, 153 nationalities and over 80 languages.

We are seeking a senior Product Strategy leader to help us grow and scale an innovative business intelligence solution that harnesses GenAI to catapult brand growth. We’re looking for a strong business-led, technology savvy strategist with a product mindset who can build senior executive relationships and drive tangible growth outcomes. This role combines product strategy, product marketing and client success with responsibilities spanning pre-sales go-to-market, post-sale delivery and ongoing product evolution.

Responsibilities

Go-to-Market

• Develop value propositions and business cases for executive-level buyers (CMO, COO, CDO, CFO)
• Build and deliver ROI frameworks and executive presentations for sales pursuits and quarterly business reviews
• Monitor competitive landscape and evolve product positioning to claim and maintain market leadership
• Brief sales, marketing and product teams on competitive position and displacement strategy

Client Success

• Manage a portfolio of strategic client relationships through post-sale implementation and value realization
• Monitor program health and resolve adoption risk
• Lead executive presentations and business reviews demonstrating platform ROI and identifying expansion opportunities
• Develop success stories, case studies and client references for use in scaling solution adoption

Product Strategy

• Collect, score and prioritize client feedback for product roadmap planning
• Identify product capability gaps and adjacent use case opportunities
• Partner with Product Development & Product Management teams to sequence roadmap priorities using account-level insights and competitive intelligence

Qualifications

This role requires a strategic mindset and a mastery of the operational dynamics between various actors and components within a business ecosystem. The right leader will bring a balance of business, analytical, organizational and interpersonal skills to define and coordinate a complex set of activities and people towards tangible outcomes.

Key Skills / Knowledge

• Competitive analysis, brand/product positioning, product strategy and go-to-market strategy
• Product requirements definition and prioritization
• Working knowledge of GenAI and agentic intelligence platforms and their application to business growth use cases
• Business intelligence, marketing analytics and insights
• Business insights synthesis and narrative development
• Business case and ROI model d evelopment
• Executive presentation and communication skills
• Design thinking and innovation facilitation
• Account management and client relationship development

Relevant Experience

• 15+ years’ experience in product strategy, product marketing, product management, strategic planning and/or client success; preferably in consulting for enterprise marketing and business growth
• Experience working cross-functionally across product, sales, marketing and delivery teams
• Experience presenting to and influencing executive-level (C-suite) buyers
• Experience managing an account portfolio with retention and expansion accountability
• Experience applying innovation and design thinking methodologies to product or client engagements
• Experience with GenAI and agentic intelligence platforms, including practical application within enterprise software or client-facing solutions
• Proficiency with BI/analytics platforms and data-driven decision-making
• Bachelor's degree required; MBA preferred

TCS Employee Benefits Summary

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Salary Range $178,090 - $240,900 a year

Qualifications: BACHELOR OF COMPUTER SCIENCE