Marketing Strategy & Content Manager

Knight Agency; Orlando (FL); On-site; USD 70,000 - 100,000; Full time

Job summary

Knight Agency in Orlando seeks a Marketing Strategy & Content Manager to lead brand positioning and content strategy for education clients. You’ll guide a team of writers and creative partners to tell the brand story across channels, including video, with hands-on involvement to ensure quality.

The role blends strategist, content lead, and client partner responsibilities, requiring a track record in marketing, advertising, or school recruitment, and the ability to drive the full funnel from

Qualifications

• 5–10 years in marketing with a mix of strategy, content and client-facing work.
• Strong understanding of the full digital marketing funnel from awareness to enrollment.
• Excellent writing and editing skills with the ability to guide other writers to match brand voice.
• Experience writing video scripts and providing direction on shoots.
• Proven ability to present strategy and creative work to clients or senior stakeholders.
• Comfort moving between big-picture strategy and hands-on execution.
• Strong project management instincts and ability to juggle multiple workstreams.

Responsibilities

• Own strategy and positioning across campaigns and channels.
• Lead content development with writers across web copy, email, digital ads, and landing pages.
• Direct video projects: write scripts and collaborate with production teams.
• Drive digital funnel strategy across paid, organic, email, and web for enrollment goals.
• Partner with the client and present updates to stakeholders.
• Shape tactics collaboratively based on performance and goals.
• Apply education enrollment expertise to inform messaging and targeting.
• Collaborate cross-functionally with strategists, media buyers, and designers.

Skills

Strategy development

Content leadership

Video scripting

Client-facing

Project management

Writing & editing

Job description

We're looking for a Marketing Strategy & Content Manager to lead brand positioning and content strategy for one of our education clients. This person will help the client tell their brand story, then work with a team of writers and creative partners to bring that story to life across every marketing channel, including video. This is not a social media role and it's not a pure copywriting role. It's a hybrid of strategist, content lead, and client partner, someone who can set the direction and also roll up their sleeves to make sure the work gets done well.

The ideal candidate has a background in marketing, advertising, or school recruitment, and is comfortable operating across the full digital marketing funnel, from awareness to enrollment.

What You'll Do

• Own strategy and positioning. Develop and evolve the client's brand positioning and messaging, making sure it comes through consistently across every campaign and channel.
• Lead content development. Guide a team of writers to produce content across the full marketing mix, including web copy, email, digital ads, sales enablement materials, landing pages, and campaign creative. In addition to hands-on-writing, you’ll also review and edit their work to keep quality and voice consistent.
• Creative direct video projects. Set direction for video content, write scripts, and partner with cinematographers and editors from concept through final cut to make sure the finished video matches the strategy and brand voice.
• Drive digital funnel strategy. Bring expertise across the entire marketing funnel, awareness, consideration, conversion, and retention, and help shape tactics across paid media, organic, email, and web that support enrollment goals.
• Partner with the client. Present strategy, creative, and performance updates directly to client stakeholders. Build trust as a strategic partner, not just a vendor.
• Shape tactics collaboratively. Work with the client to translate strategy into action, recommending and refining tactics based on performance and goals.
• Apply education enrollment expertise. Bring an understanding of how families and students make school choice decisions, and how recruitment and enrollment marketing differs from consumer marketing.
• Collaborate cross-functionally. Work closely with strategists, media buyers, and designers to make sure content, video, and strategy all support broader campaign goals.

What You Bring

• 5 to 10 years of experience in marketing, with a mix of strategy, content, and client-facing work.
• Strong understanding of the full digital marketing funnel, from top-of-funnel awareness through conversion and retention.
• Excellent writing and editing skills, and the ability to guide other writers to match a brand's voice.
• Experience writing video scripts and providing creative direction on video shoots and edits.
• Proven experience presenting strategy and creative work to clients or senior stakeholders.
• Comfort moving between big-picture strategy and hands-on execution.
• Strong project management instincts, able to juggle multiple workstreams and deadlines.
• Experience with K-12 school recruitment, enrollment marketing, or education marketing strongly preferred.

Nice to Have

• Experience working agency-side, managing multiple client relationships or workstreams at once.
• Familiarity with paid search, paid social, and CRM/email platforms.
• Experience managing or mentoring a small team of writers or content creators.
• Experience working directly with production crews (cinematographers, editors, or production companies) to bring video projects from script to final delivery.