Content Strategist (SEO, Social, AI/LLM, PR)

Hatch Fertility - Surrogacy & Egg Donation; Los Angeles (CA); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off (PTO)

Fertility benefits

Job summary

Hatch Fertility - Surrogacy & Egg Donation in Los Angeles seeks a Content Strategist to own and orchestrate our content ecosystem across SEO, PR, social, and blog.

You'll coordinate with external agencies, drive SEO-led content, manage the editorial calendar, and produce content by writing, AI-assisted drafts, or guiding designers—shipping fast and aligned with business goals.

You’ll measure impact with KPIs, collaborate across teams, and move quickly as a self-starter.

Qualifications

• 4–7+ years in content strategy, content marketing, or a closely related role.
• Proven experience managing external agencies and/or PR firms as the primary client-side contact.
• Strong working knowledge of SEO — keyword research, content optimization, and translating agency recommendations into action.
• Demonstrated understanding of what performs across major social channels (LinkedIn, Instagram, X, TikTok, YouTube).
• Hands-on fluency with AI content tools and modern marketing platforms.
• Excellent writing and editing skills; able to create publish-ready content yourself.
• Exceptional organizational and project management skills; manage multiple workstreams.
• Analytics fluency — GA4, SEO tools, social analytics, and data-driven decisions.
• Self-starter bias for action: you find the work, scope it, and get it moving without heavy direction.

Responsibilities

• Own the content strategy and unified plan connecting SEO, PR, social, and blog.
• Direct our agency and PR partners: briefs, review, and ensure alignment with strategy.
• Drive SEO-led content: keyword strategy, content gaps, on-page optimization, editorial planning.
• Run the editorial calendar across blog, social, and earned media.
• Create content by any means: write it, AI drafts, brief design, or combine approaches.
• Make social work: tailor content to each channel and spot trends.
• Coordinate content releases with Lifecycle Marketing Manager and Digital Marketing Specialists.
• Leverage AI and marketing platforms to plan, produce, and distribute content.
• Measure KPIs and build reporting rhythms to inform decisions.
• Collaborate cross-functionally with lifecycle marketing, digital marketing, design, product, sales, and leadership.

Skills

Content strategy

Agency management

SEO

Social media

AI content tools

Writing & editing

Project management

Analytics (GA4)

Proactivity

Tools

Looker Studio

Job description

Reports to: CMO

About the Role

Content Strategist

Location: Los Angeles, CA [On-site / Hybrid / Remote]

Type: Full-Time, Individual Contributor

Reports to: CMO

We're looking for a Content Strategist who can own and orchestrate our entire content ecosystem — SEO, PR, social, and blog — and turn it into one coordinated engine. This is a hands‑on, individual contributor role for someone who thrives on ownership. You won't be managing people; you'll be managing outcomes, partners, and a content plan that spans multiple channels and teams.

You'll serve as the connective tissue between our external SEO/content agency, our PR firm, our internal design and media resources, and our social channels. You know how to get the most out of agency partners — briefing them well, holding them accountable, and integrating their work into a unified strategy. You're equally comfortable creating content yourself, directing AI tools to draft it, or tapping internal designers — whatever gets the best result fastest.

We move quickly. We're looking for a self‑starter who can assess, plan, and start shipping within their first 90 days — without waiting to be told what to do.

What You'll Do

Own the content strategy. Build and maintain a unified content plan that connects SEO priorities, PR opportunities, social campaigns, and blog publishing into a single, coherent roadmap tied to business goals.

Direct our agency and PR partners. Act as the day‑to‑day lead for our SEO/content agency and PR firm — setting priorities, writing briefs, reviewing deliverables, and ensuring their work ladders up to our strategy rather than running in silos.

Drive SEO‑led content. Partner with our agency on keyword strategy, content gap analysis, on‑page optimization, and editorial planning. Translate SEO insights into content that ranks and resonates.

Run the editorial calendar. Coordinate publishing across blog, social, and earned media so campaigns launch in sync. Keep every stakeholder — internal and external — aligned on what's shipping, when, and why.

Create content by any means necessary. Write it yourself, generate strong first drafts with AI tools, brief internal design team members for visual and media assets, or combine all three. You care about the output, not the method.

Make social work. Know what performs on each channel and shape content accordingly — adapting long‑form pieces into platform‑native posts, spotting trends worth joining, and working with internal resources on media development.

Coordinate content releases with internal channel owners. Partner closely with our Lifecycle Marketing Manager to align content launches with email and lifecycle campaigns, and with our Digital Marketing Specialists who own organic social releases — ensuring every piece of content is sequenced, packaged, and timed for maximum impact across owned channels.

Leverage AI and marketing platforms. Use AI tools (e.g., Claude, ChatGPT, Jasper) and content/marketing platforms (e.g., CMS, social schedulers, SEO tools like Ahrefs/Semrush, project management tools) to plan, produce, and distribute content at a pace one person couldn't otherwise sustain.

Measure everything. Define KPIs across channels (organic traffic, rankings, engagement, share of voice, conversions), build simple reporting rhythms, and use the data to double down on what works and kill what doesn't.

Collaborate cross‑functionally. Work fluidly with lifecycle marketing, digital marketing, design, product, sales, and leadership to source subject‑matter expertise, align messaging, and keep content connected to what the business actually needs.

What You Bring

• 4–7+ years in content strategy, content marketing, or a closely related role
• Proven experience managing external agencies and/or PR firms as the primary client‑side contact
• Strong working knowledge of SEO — keyword research, content optimization, and how to translate agency recommendations into action
• Demonstrated understanding of what performs across major social channels (LinkedIn, Instagram, X, TikTok, YouTube — as relevant to our audience)
• Hands‑on fluency with AI content tools and modern marketing platforms; you use them daily to plan, draft, and distribute
• Excellent writing and editing skills — you can create publish‑ready content yourself when needed
• Exceptional organizational and project management skills; you can run multiple workstreams without dropping threads
• Analytics fluency — comfortable in GA4, SEO tools, and social analytics, and able to turn data into decisions
• A self‑starter's bias for action: you find the work, scope it, and get it moving without heavy direction

Nice to Have

• Experience with media development (video, audio, visual storytelling) or directing designers on it
• Familiarity with [your industry]
• Experience building content measurement dashboards (Looker Studio, Tableau, or similar)

Compensation & Benefits

• Salary: $85,000 – $95,000 per year, depending on experience
• Benefits: Health insurance, 401(k), paid time off (PTO), and fertility benefits