Marketing Manager

KNOXVILLE CHAMBER OF COMMERCE; Knoxville (TN); On-site; USD 65,000 - 90,000; Full time

Job summary

Loch & Key Productions in Knoxville, TN is seeking a Marketing Manager to lead day-to-day marketing efforts for higher education clients, collaborating with our higher ed team to execute robust multi-faceted campaigns and initiatives.

This role balances strategic planning with hands-on execution, translating account strategy into action, coordinating across internal creative, digital, and content teams, and maintaining strong client communication. In-office role with ASAP start.

Qualifications

• Bachelor’s degree preferred in Marketing, Communications, or a related field.
• 3–5 years of experience in marketing, advertising, communications, account management, or a related field.
• Experience managing campaigns, projects, or significant areas of responsibility within a client or brand account.
• Strong understanding of integrated marketing strategy across digital advertising, social media, email, web, content, creative, and traditional media.
• Excellent written and verbal communication skills.
• Higher education, enrollment marketing, or agency experience preferred.
• Familiarity with marketing to prospective college students, Gen Z audiences is a plus.

Responsibilities

• Work closely with the Senior Marketing Manager to manage day-to-day marketing efforts for higher ed clients
• Develop understanding of clients, their programs, audiences, enrollment goals, and objectives
• Manage planning, execution, and reporting of integrated marketing campaigns
• Participate in regular client meetings and document next steps
• Build and maintain marketing plans, calendars, briefs, decks, and documentation
• Translate account strategy into actionable tasks for internal teams
• Identify opportunities and bring recommendations to the account lead
• Develop campaign strategy across paid media, social media, email, web, video, and traditional media
• Coordinate with internal teams and external partners to deliver campaigns on schedule
• Collaborate with creative teams on concepts, messaging, and production
• Write, edit, and provide strategic feedback on marketing copy
• Stay aware of higher education marketing trends and Gen Z media habits
• Track campaigns timelines, deliverables, and tasks
• Ensure teams have assets, approvals, and direction for execution
• Support additional accounts, events, and campaigns as needed
• Provide on-site or weekend support for events or activations when needed

Skills

Project management

Organizational skills

Written communication

Verbal communication

Campaign management

Integrated marketing

Client interaction

Strategic thinking

Education

Bachelor’s degree in Marketing/Communications

Job description

Start Date: ASAP

Reports to: Sr. Marketing Manager

Based in Knoxville, TN (In-office role)

Full-Time Position

We’re looking for a Marketing Manager to join our Marketing Department at Loch & Key Productions, with a primary focus on supporting & managing the day-to-day marketing efforts for higher education clients, & working directly with our dedicated higher ed team to execute robust & multi-faceted campaigns & initiatives .

This role is ideal for an experienced marketer who can take meaningful ownership of campaigns & projects while working closely with the account lead. The Marketing Manager will help translate account strategy into action, manage ongoing campaigns & priorities, coordinate across internal creative, digital, & content teams, & maintain strong communication with both the client & internal team.

This role requires someone who can balance strategy with execution. You’ll help develop marketing plans, manage campaigns from concept through reporting, participate in client communications, & proactively identify needs & opportunities. The right person is an extremely organized project manager, thoughtful marketer, confident communicator, & collaborative teammate who can operate independently while contributing to a larger account strategy.

Key Areas of Responsibility:

• Work closely with the Senior Marketing Manager to manage the day-to-day marketing efforts for higher ed clients
• Develop a strong understanding of individual clients, their programs, audiences, priorities, enrollment goals, & institutional objectives
• Manage the planning, execution, & reporting of integrated marketing & promotional campaigns
• Participate in regular client meetings, contribute recommendations, document next steps, & ensure consistent follow-through
• Build & maintain marketing plans, campaign calendars, timelines, briefs, decks, & supporting documentation
• Translate account strategy & client priorities into clear, actionable assignments for internal creative, content, digital, & production teams
• Proactively identify marketing opportunities, campaign needs, potential challenges, & next steps & bring recommendations to the account lead.
• Help develop campaign strategy across paid media, social media, email, web, video, traditional media, & other relevant channels
• Coordinate with internal teams & external partners to ensure campaigns & projects are delivered accurately, strategically, & on schedule
• Collaborate with creative teams on campaign concepts, messaging, copy, design, photography, & video production
• Write, edit, & provide strategic feedback on marketing & campaign copy as needed
• Maintain awareness of higher education marketing trends, prospective student behavior, Gen Z media habits, & broader cultural trends that may impact campaign strategy
• Coordinate & track campaigns timelines, deliverables, & relevant tasks
• Ensure internal teams have the information, assets, approvals, & direction necessary to successfully execute their work
• Support additional agency accounts, initiatives, events, & campaigns as department needs evolve
• Provide on-site or weekend support for events, productions, or activations when needed

Qualifications / Skills:

• Bachelor’s degree preferred in Marketing, Communications, or a related field
• 3–5 years of experience in marketing, advertising, communications, account management, or a related field
• Experience managing campaigns, projects, or significant areas of responsibility within a client or brand account
• Strong understanding of integrated marketing strategy across digital advertising, social media, email, web, content, creative, and traditional media
• Strong project management and organizational skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and priorities while maintaining close attention to detail
• Excellent written and verbal communication skills
• Comfortable participating in client meetings, presenting ideas and recommendations, and navigating client feedback
• Ability to think strategically while remaining comfortable with hands-on execution
• Experience developing creative briefs and collaborating with designers, content teams, photographers, videographers, and other creative partners
• Ability to work independently and proactively, anticipate needs and opportunities, and understand when to collaborate, elevate, or seeking direction
• Higher education, enrollment marketing, or agency experience preferred
• Familiarity with marketing to prospective college students, particularly Gen Z audiences, is a plus
• Collaborative, solutions-oriented approach and ability to work effectively across teams

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.