Marketing Strategy & Campaigns Lead

Maine Trust for Local News; South Portland (ME); In loco; USD 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

Maine Trust for Local News is seeking a Marketing Strategy & Project Manager to develop and execute marketing initiatives across multiple departments, focusing on growing readership and strengthening engagement with our news brands.

The role combines strategic thinking with strong project management to ensure campaigns have clear audiences, objectives, messaging and timelines, moving from strategy to execution across newsroom, sales, product and events teams.

Competenze

• Strong project management and organizational skills, with demonstrated ability to manage multiple projects and deadlines simultaneously.
• Excellent communication and interpersonal skills, particularly when coordinating work across departments.
• Experience working with creative teams, designers, agencies or marketing production workflows.
• Comfortable following up, setting expectations and holding colleagues accountable for project deliverables.
• Understanding of marketing channels including email, digital, social, print and events.
• 5+ years in marketing, campaign management or audience development; news or nonprofit experience preferred.
• Strong writer of briefs and campaign copy.
• Comfortable reading campaign results and working in digital marketing systems such as analytics (GA4), email platforms (ActiveCampaign), paid social, Google ads.

Mansioni

• Lead cross-functional marketing initiatives from initial concept and strategy through execution and completion.
• Identify internal partners and resources needed for each initiative and establish clear roles, responsibilities and deliverables.
• Develop project plans, timelines and deadlines and ensure stakeholders understand their responsibilities.
• Coordinate with newsroom audience teams, circulation marketing and Creative Services to execute cohesive campaigns.
• Proactively follow up with stakeholders to keep projects moving and ensure deliverables are completed on schedule.
• Manage multiple concurrent projects and priorities while identifying potential delays or resource needs.
• Maintain visibility into active and upcoming marketing initiatives and communicate status, deadlines and next steps.
• Partner with newsroom leaders to develop promotional strategies for journalism, projects, products, newsletters and events.
• Collaborate with advertising sales and client success on audience engagement initiatives.
• Work with newsroom social media, Product, web editors, events team to support campaigns.
• Partner with circulation marketing to support subscriber acquisition and retention.
• Develop campaigns encouraging readers to donate in support of local journalism.
• Identify opportunities to introduce METLN journalism and products to new audiences.
• Work with Creative Services to translate campaign strategies into creative deliverables.
• Coordinate development of print, digital, email, social and event assets.
• Manage review and approval processes and ensure assets are delivered on schedule.
• Prioritize needs based on priorities and timelines.
• Develop and maintain systems for tracking marketing initiatives and deliverables.
• Create repeatable workflows for cross-functional marketing efforts.
• Coordinate major marketing initiatives across the organization.
• Establish objectives and measures of success in partnership with relevant teams.
• Review results and audience insights to identify learnings.

Conoscenze

Project management

Strategic planning

Cross-functional collaboration

Written communication

Digital marketing analytics

Strumenti

GA4

ActiveCampaign

Google Ads

Facebook/LinkedIn Ads

Descrizione del lavoro

Maine Trust for Local News is seeking a Marketing Strategy & Project Manager to develop and execute marketing initiatives across multiple departments, focusing on growing readership and strengthening engagement with our news brands.

The role combines strategic thinking with strong project management to ensure campaigns have clear audiences, objectives, messaging and timelines, moving from strategy to execution across newsroom, sales, product and events teams.