Senior Brand Marketing Manager: Integrated Campaigns & Growth

Boston Globe Media; Boston (MA); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Work in downtown Boston

Equal opportunity employer

Job summary

Boston Globe Media is seeking a Senior Brand Marketing Manager to lead integrated marketing campaigns that connect audiences to their journalism and products. This role will strategize and execute marketing initiatives, driving engagement and brand affinity.

The ideal candidate will have 7–10+ years of marketing experience, strong digital marketing skills, and the ability to lead complex campaigns effectively. The position is based in downtown Boston, with a salary range of $75,000-$90,000.

Qualifications

• 7–10+ years of experience in integrated marketing or related fields.
• Proven ability to execute complex marketing campaigns.
• Strong business acumen and connection to organizational goals.

Responsibilities

• Lead integrated marketing campaigns across multiple channels.
• Develop audience-centered messaging frameworks.
• Manage end-to-end campaign execution and analysis.

Skills

Integrated marketing

Campaign management

Brand marketing

Strategic thinking

Digital marketing expertise

Data literacy

Project management

Job description

Boston Globe Media is seeking a Senior Brand Marketing Manager to lead integrated marketing campaigns that connect audiences to their journalism and products. This role will strategize and execute marketing initiatives, driving engagement and brand affinity.

The ideal candidate will have 7–10+ years of marketing experience, strong digital marketing skills, and the ability to lead complex campaigns effectively. The position is based in downtown Boston, with a salary range of $75,000-$90,000.