Marketing Director

ProSearch; Bangor (ME); In loco; USD 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

A well-established company in Bangor, Maine is seeking an experienced Marketing Director to lead comprehensive marketing strategies and brand management. The ideal candidate will have a strong background in integrated marketing campaigns and data-driven decision-making, aiming to foster growth and brand loyalty. This role involves overseeing marketing teams, collaborating with cross-functional units, and delivering actionable insights to drive performance and revenue growth. It’s a chance to make a meaningful impact in a growing organization.

Competenze

• Experience in a marketing leadership role, such as marketing director or senior marketing manager.
• Proven success in marketing strategy and execution, including integrated marketing campaigns and brand management.
• Strong background in data-driven marketing and performance optimization.

Mansioni

• Develop and optimize integrated marketing and branding strategies.
• Lead marketing planning and go-to-market strategies.
• Define, track, and report on marketing KPIs and analytics.

Conoscenze

Integrated marketing campaigns

Brand management

Data-driven decision-making

Growth strategy

Cross-functional leadership

Descrizione del lavoro

ProSearch is partnering with a well-established company in the Bangor, Maine area to recruit an experienced marketing director to lead marketing strategy, brand management, and growth initiatives across a diverse portfolio. This senior marketing leadership role is ideal for a hands‑on marketing leader with expertise in integrated marketing campaigns, digital marketing, brand loyalty and growth strategy, and data‑driven decision‑making.

Key Responsibilities

Strategic Marketing Leadership & Brand Management

• Develop, execute, and optimize integrated marketing and branding strategies aligned with business objectives and long‑term growth goals.
• Own brand strategy, brand positioning, brand messaging, and visual identity to ensure consistency across all brands, channels, and platforms.
• Lead marketing planning, campaign execution, and go‑to‑market strategies to increase market presence and brand awareness.
• Partner with business leaders and cross‑functional teams to align marketing strategy with product offerings and organizational priorities.
• Collaborate with senior leadership and executive teams on enterprise‑wide initiatives that drive brand equity, innovation, and revenue growth.

Team Leadership & Cross‑Functional Collaboration

• Provide strategic leadership and oversight for marketing teams, fostering accountability, creativity, and high performance.
• Set clear marketing goals, KPIs, priorities, and performance expectations for teams and direct reports.
• Lead cross‑functional collaboration to deliver cohesive, customer‑focused marketing initiatives that support overall business objectives.

Marketing Performance, Analytics & Business Impact

• Define, track, and report on marketing KPIs, analytics, and performance metrics.
• Use marketing analytics and insights to optimize campaign effectiveness, customer engagement, and return on investment (ROI).
• Deliver regular marketing performance reporting and strategic insights to senior leadership.
• Lead initiatives that support brand growth, customer loyalty, profitability, and revenue growth.

Qualifications

• Experience in a marketing leadership role, such as marketing director or senior marketing manager
• Proven success in marketing strategy and execution, including integrated marketing campaigns, brand management, and growth strategy.
• Strong background in data‑driven marketing, performance optimization, and cross‑functional leadership.

This marketing role offers the opportunity to make a meaningful impact while leading high‑visibility marketing initiatives in a growing organization in Bangor, Maine.