Marketing Strategy Associate: Drive Data-Driven Growth

holmanautogroup; West Virginia; On-site; USD 60,000 - 90,000; Full time

Job summary

Holman is seeking a marketing professional to drive planning, prioritization, and execution of initiatives that align with business goals and measurable outcomes. You will monitor performance, apply data insights, and optimize campaigns to maximize impact across stakeholders.

The role emphasizes building cross-functional partnerships, developing comprehensive project plans, delivering dashboards, and supporting budget management within a fast-paced automotive services organization.

Qualifications

• Four-year college degree, preferably in a marketing, communications, or related program.
• 3+ years' experience in marketing or a related field.
• MBA Preferred.

Responsibilities

• Support the planning, prioritization, and execution of marketing initiatives, ensuring activities are aligned with business objectives, target outcomes, and measurable performance goals.
• Monitor performance and outcomes, interpret results, and identify opportunities to improve effectiveness. Apply insights from data, research, and trends to inform data-driven strategic recommendations.
• Manage and optimize marketing programs, campaigns, or operational workstreams, utilizing performance data and insights to improve effectiveness and business impact.
• Develop and maintain integrated project plans that include milestones, dependencies, success measures, and performance indicators.
• Prepare and deliver performance reporting, dashboards, and business reviews that translate data into actionable insights and recommendations.
• Build strong working relationships to effectively collaborate cross-functionally and support effective execution and delivery.
• Identify and implement process improvements through performance analysis, scaling best practices, and continuous improvement.
• Support budget management by tracking marketing spend and identifying variances or follow-up needs.
• Leverage marketing technology tools for planning and performance tracking to drive data-driven decisions.
• Perform all other duties and special projects as assigned.

Skills

Analytical skills

Organizational skills

Data-driven decision making

Stakeholder communication

Education

Bachelor's degree in marketing, communications, or related program

MBA Preferred

Job description

Holman is seeking a marketing professional to drive planning, prioritization, and execution of initiatives that align with business goals and measurable outcomes. You will monitor performance, apply data insights, and optimize campaigns to maximize impact across stakeholders.

The role emphasizes building cross-functional partnerships, developing comprehensive project plans, delivering dashboards, and supporting budget management within a fast-paced automotive services organization.