Marketing Strategist II

啓; Richardson (TX); Remote; USD 90,000 - 130,000; Full time

Job summary

A leading company in the property management and real estate industry is seeking a Senior Product Marketing Manager. This role involves developing product positioning, leading marketing initiatives, and collaborating across teams to drive product success. Candidates should have significant experience in product marketing, exceptional communication skills, and the ability to analyze market trends effectively.

Benefits

Health, dental, and vision insurance

Retirement savings plan with company match

Paid time off and holidays

Performance-based bonuses

Qualifications

• 7 years of Product Marketing experience.
• Exceptional writing and storytelling skills.
• Experience with SaaS software companies.

Responsibilities

• Develop product feature positioning and messaging.
• Lead go-to-market initiatives and marketing campaigns.
• Analyze market and competitive landscape.

Skills

Digital Marketing

B2B Sales

Marketing Automation

Customer Segmentation

Market Research

Lead Generation

Education

BA degree

Job description

Were passionate about helping hardworking entrepreneurs grow their property management and real estate investment businesses. We're a collective of uniquely talented individuals who are at the top of our game and are determined to get better at what we do every day. Our determination to make our customers' lives better and break records is contagious. You find yourself becoming intensely passionate about the work that we do even if the property management and real estate industry were never on your radar before you got here.

You’ll be a member of RealPage's Mixed Use division marketing team, which focuses on Buildium, Propertyware, and All Property Management. We're an entrepreneurial group; we operate autonomously like a startup but with the security of a billion-dollar company. You’ll work in a supportive environment where bad puns and adventurous ideas are celebrated.

What you'll do :

• As a Senior Product Marketing Manager, positioning product launches, competitive analysis, and packaging is your passion. You are an equal parts driver and collaborator; you know when to push and when to listen. At the center of everything is the customer, and you put yourself in the customer's shoes to develop crystal-clear value propositions, positioning, messaging, pricing, and packaging.
• You’re coming to RealPage's Mixed Use division at an exciting time when growth and scale are at the center of all that we do, and you'll be part of a team that sits at the intersection of marketing, product, sales, customer support, and the market. You’ll be charged with crafting the strategy around the messaging and marketing for new launches. This position will report to the Director of Product Marketing.

PRIMARY RESPONSIBILITIES

• Develop product feature and service positioning, packaging, messaging, and supporting documentation for GTM launches.
• Lead go-to-market initiatives, customer segmentation, and marketing campaigns from conceptualization through execution for new products, features, and add-ons.
• Partner with product and engineering in the development of product roadmaps and market strategies to establish differentiation and maximize revenue opportunities.
• Develop and implement pricing and packaging strategies to optimize revenue and market penetration.
• Lead analysis of the market, customers, and competitive landscape to generate actionable insights.
• Develop high-impact content (e.g., sales documentation, product videos, website copy) to articulate the benefits of our products.
• Educate our customers, expose them to the breadth of our products, and help drive feature adoption.
• Speak and present internally and externally to promote our product stories.
• Help define new processes and improve existing ones related to cross-functional collaboration and go-to-market strategy execution.

REQUIRED KNOWLEDGE / SKILLS / ABILITIES

• 7 years of Product Marketing experience.
• Exceptional writing and storytelling skills to clearly communicate the value propositions of our products.
• Experience building positioning, packaging, and pricing models.
• Ability to work cross-functionally across marketing, product, engineering, customer success, and sales teams.
• Strong strategic and analytical skills to synthesize complex data into clear insights.
• Experience with SaaS software companies is required.
• BA degree, but we value experience more than formal education.

WHAT WE OFFER

At RealPage, we seek talented professionals who thrive in a learning environment that supports individual growth. We foster a culture of innovation and creativity. It’s your actions that bring out your best and contribute to RealPage’s success.

We are an equal opportunity employer, committed to diversity and inclusion, welcoming applicants regardless of gender, sexual orientation, gender identity, religion, race, national origin, age, veteran status, or disability. We aim to create a workplace where everyone feels a sense of belonging and can bring their authentic selves.

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SALARY AND BENEFITS

• Competitive salary and comprehensive benefits, including health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Performance-based bonuses based on role and performance.

Compensation varies based on location, qualifications, education, experience, and certifications. Some roles may also include additional incentives such as annual bonuses and sales incentives.

Equal Opportunity Employer: RealPage is committed to creating an inclusive environment for all employees.

Key Skills

Digital Marketing, B2B Sales, Marketing, Pardot, Marketing Automation, Customer Segmentation, HubSpot, Multichannel Marketing, Market Research, Affiliate Marketing, Social Media Management, Lead Generation

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

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