Marketing Strategist II

RealPage, Inc.; Richardson (TX); On-site; USD 80,000 - 100,000; Full time

Job summary

Join a leading company as a Marketing Strategist II, where you'll drive product positioning and develop marketing strategies in a collaborative environment. Your role will involve analyzing market trends, crafting compelling value propositions, and partnering with teams to maximize revenue. This position offers a competitive salary and comprehensive benefits, fostering a culture of innovation and continuous learning.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Retirement Plan

Paid Time Off

Professional Development Opportunities

Performance-based Bonuses

Qualifications

• 7+ years of Product Marketing experience.
• Experience with SaaS software companies is required.

Responsibilities

• Position products and develop go-to-market strategies.
• Analyze market trends and generate actionable insights.
• Create impactful content to showcase products.

Skills

Storytelling

Strategic Skills

Analytical Skills

Education

BA degree preferred

Job description

Join to apply for the Marketing Strategist II role at RealPage, Inc.

1 day ago Be among the first 25 applicants

Join to apply for the Marketing Strategist II role at RealPage, Inc.

Summary
We’re passionate about helping entrepreneurs grow their property management and real estate investment businesses. We’re a talented team committed to excellence and continuous improvement. Our goal is to make our customers’ lives better and achieve record-breaking results. This passion makes our work engaging, even for those new to the property management and real estate industries.

As part of RealPage’s Mixed Use division marketing team, focusing on Buildium, Propertyware, and All Property Management, you’ll work in an entrepreneurial environment that values autonomy and innovation, with a supportive team that celebrates creativity and bold ideas.

What You’ll Do

• Position products, lead launches, analyze competitors, and develop packaging strategies. You’ll be a collaborative driver, always keeping the customer at the center of your work to craft compelling value propositions, messaging, pricing, and packaging.
• Contribute to growth by developing go-to-market strategies, customer segmentation, and marketing campaigns for new products and features, from conception to execution.
• Partner with product and engineering teams to shape the product roadmap and market strategy, aiming to differentiate our offerings and maximize revenue.
• Design and implement pricing and packaging strategies to enhance revenue and market share.
• Analyze market trends, customer needs, and competitive landscape to generate actionable insights.
• Create impactful content such as sales documents, videos, website copy, and more to showcase our products’ benefits.
• Educate customers, demonstrate product breadth, and promote feature adoption.
• Present internally and externally to tell the story of our products.
• Help improve cross-functional processes and execution strategies for go-to-market initiatives.

Required Knowledge/Skills/Abilities

• 7+ years of Product Marketing experience
• Exceptional storytelling and writing skills, capable of communicating complex value propositions clearly
• Experience in positioning, packaging, and pricing models
• Proven ability to work across teams—marketing, product, engineering, sales, customer success
• Strong strategic and analytical skills to synthesize data and deliver insights
• Experience with SaaS software companies is required
• BA degree preferred; experience is more important than education

What We Offer

At RealPage, we support continuous learning and foster a culture of innovation. We value diversity and inclusion, creating a workplace where everyone can bring their authentic selves and feel valued.

Salary And Benefits

• Competitive salary and comprehensive benefits including health, dental, vision insurance
• Retirement plan with company match
• Paid time off and holidays
• Professional development opportunities
• Performance-based bonuses and incentives

Compensation varies based on location, experience, education, and role. Certain roles may include additional rewards such as bonuses and incentives.

RealPage is an equal opportunity employer committed to diversity and inclusion.

Additional Information

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing, Advertising, PR
• Industries: Software Development, IT Services, IT Consulting