Marketing Strategist

Toptal; United States; Remote; USD 115,000 - 130,000; Full time

Job summary

An established industry player seeks a Marketing Strategist to lead innovative marketing initiatives that drive growth and enhance brand visibility. In this fully remote role, you will collaborate with cross-functional teams to create and implement comprehensive marketing strategies across various channels, including performance marketing, SEO, and content marketing. This position offers a unique opportunity to leverage your analytical and creative skills to optimize conversion rates and engage high-priority leads. If you're passionate about pushing the boundaries of marketing and thrive in a fast-paced environment, this role is perfect for you, allowing you to make a significant impact on the company's growth trajectory.

Benefits

401(k) retirement plan

Medical insurance

Dental insurance

Vision insurance

Flexible paid time off

Employee assistance program

Access to telehealth services

Qualifications

• 8+ years in marketing with a focus on growth strategies and project management.
• Strong analytical skills with experience in campaign measurement and evaluation.

Responsibilities

• Develop and execute marketing strategies to drive growth and brand visibility.
• Collaborate with teams to optimize conversion rates and enhance user journeys.

Skills

Growth Hacking

SEO/SEM

A/B Testing

Analytical Thinking

Content Creation

Project Management

Communication Skills

Education

Bachelor's Degree

MBA

Tools

SQL

Digital Collaboration Tools

Job description

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Job Summary

As a Marketing Strategist, you will play a key role in developing and executing comprehensive marketing strategies across various channels, including performance marketing, SEO, content marketing, creative, social media, and product. Your primary objective will be to drive growth, enhance brand visibility, and attract high-quality clients for Toptal. Collaborating with cross-functional teams such as Customer, Talent Operations, Business Analytics, Finance, Legal, and more, you will lead and execute innovative marketing initiatives aligned with our business goals.

Responsibilities involve creating and implementing strategies to increase lead generations, brand awareness, and engagement. You will work closely with the Marketing Strategy team to leverage insights from business analytics and market research, translating them into actionable tactics. Coordinating projects and campaigns, including ideation, content creation, launch preparation, and evaluation, you will contribute to the expansion of our client base. Emphasizing continuous improvement, you will launch new experiments and initiatives, collaborating with the Marketing Strategist to identify untapped opportunities. You will identify new opportunities to optimize conversion rates within each step of the funnel, bounce rates, click-through rates, traffic/user acquisition, and enhance the user journey in both the pre- and post-sign-up experience.

By evaluating internal and market data, gathering the best ideas from the Marketing teams, and understanding the capabilities that exist within Toptal, you will develop and implement the best marketing strategies, creative ideas, and tactics possible that will drive the greatest impact relative to the metrics you own. You will evaluate product improvements and examine other areas that could help drive stronger performance relative to those metrics. You are expected to be exceptionally analytical and creative in managing all growth strategies and tactics.

Major areas that you will oversee include SEM/SEO, growth hacking, viral mechanics, CTR/CRO optimizations, A/B testing, creative testing (across all channels - paid and organic) including sales collateral, social media posts, and copy testing for websites and ads. You are expected to be an expert in these areas.

This is a remote position. We do not offer visa sponsorship or assistance. Applicants must be authorized to work in the US at the time of hire. Resumes and communication must be submitted in English.

Responsibilities:

The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills.

• Identify and implement effective strategies to attract, engage, and convert high-priority leads for our client base.
• Collaborate with the Business Analytics and Market Insights teams to derive actionable strategies and tactics that benefit the Communication, Content Marketing and Product teams in their initiatives and projects.
• Coordinate projects and initiatives, including campaign ideation, content creation, launch preparation, and evaluation, to support the growth of our expanding client base and talent community.
• Launch new experiments and initiatives, incorporating iterative improvements, while working closely with the Marketing Strategist to identify emerging opportunities.
• Facilitate productive brainstorming sessions to generate novel ideas that push the boundaries of marketing to prospective clients.
• Identify, prioritize, and advance opportunities that drive the growth of lead acquisition and retention.
• Provide input on creative briefs and projects in the context of customer journeys and user personas, and ensure they are optimized relative to the channels that each brief or project will relate to.
• Provide strategic guidance for Growth Product and Performance Marketing, and help quantify and prioritize strategic directions and initiatives across all channels and stages of the user journey, including building out specific narratives that align with user/customer expectations.
• Leverage data-driven decision-making to continuously test, measure, and optimize marketing campaigns, including A/B testing, conversion rate optimization, and ROI analysis, with a focus on creative testing.
• Ensure that the maximum amount of growth hacks and tactics are maximally infused within all Marketing initiatives.
• Monitor and report on key growth marketing metrics and KPIs, providing actionable insights and recommendations to drive continuous improvement.

In the first week, expect to:

• Familiarize yourself with the organization’s operations, including OKRs, RACIs, and other operational frameworks.
• Undergo role-specific training to understand the procedures and tools currently utilized within our Marketing team.

In the first month, expect to:

• Gain a comprehensive understanding of the Marketing team’s dynamics and how they collaborate effectively with other departments.
• Identify optimization opportunities to enhance growth tactics, organizational dynamics, and marketing capabilities within the team, while exercising discretion and independent judgment.
• Understand the inner workings of the Marketing team and how they work effectively with other functions within Toptal.
• Initiate owning key initiatives and working with other functions in understanding the most effective way to move them forward.

In the first three months, expect to:

• Develop a strong understanding of how the Marketing team collaborates with external teams to achieve shared goals.
• Generate new campaign ideas, plan and launch new projects within your initiatives, focusing on analyzing the results, and implementing improvements.
• Earn the trust and respect of your colleagues and key stakeholders you closely work with.

In the first six months, expect to:

• Continue to generate and execute new ideas and marketing strategies at a rapid pace.
• Drive the launch of innovative initiatives and test new concepts, collaborating closely with team members to assess their impact.

In the first year, expect to:

• Demonstrate successful implementation and execution of several new marketing strategies and tactics.
• Become a go-to subject matter expert for Marketing Strategy, offering cross-functional insights and expertise.
• Attain a comprehensive understanding of all client-focused marketing activities and contribute to the overall marketing strategy.

Qualifications and Requirements:

• 8+ years of experience in marketing, driving initiatives, ideation, content creation, project management, execution, and evaluation.
• At least 5 years of professional experience with growth hacking, viral mechanics, CTR/CRO optimizations, A/B testing, creative testing, and SEO/SEM, specifically targeting B2B audiences.
• Proficient in classifying and understanding customer personas to create effective marketing strategies tailored to specific customer types.
• Possess a strong analytical and data-driven background with exceptional analytical thinking. Experience in campaign measurement and evaluation is highly advantageous.
• Outstanding written and verbal communication skills, as well as perfect grammar and command of the English language.
• Ability to communicate clearly and consistently with teams through collaboration tools such as Slack.
• You must have a best-in-class, analytical and data-driven background.
• Strong analytical thinking is required.
• Experience translating analysis into action is required.
• Expertise in marketing measurement and evaluation is a strong advantage.
• Experience with writing SQL queries is preferred.
• Demonstrated ability to excel as an individual contributor and deliver exceptional results.
• Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts.
• You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.

Essential Job Functions

• Regularly and reliably attend scheduled virtual team meetings on camera.
• Work independently with minimal supervision.
• Use all required digital collaboration tools.
• Prioritize and self-manage workflows and deadlines.

US FLSA Classification: Full-Time/Exempt

The US-based salary range for this full-time position is $115,000 - $130,000 per year. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Applications are accepted on an ongoing basis. Please note that the US-based salary range does not include the value of Toptal’s benefit offerings. In the US, Toptal’s benefit offerings include participation in a 401(k) retirement plan; medical, dental, and vision health insurance plans; basic life insurance coverage and short-term and long-term disability coverage; access to flexible spending, dependent care, and health savings accounts; access to telehealth virtual doctors; an employee assistance program; and flexible paid time off.

Who You Will Work With

VP of Marketing Strategy

As Toptal’s VP of Marketing Strategy, Luiz is accountable for driving the strategy and implementation across all Marketing channels and initiatives. He’s responsible for ensuring that all Marketing deliverables are aligned with our growth strategy and are at the highest quality level to align with Toptal’s level of excellence. Before Toptal, Luiz built and led corporate strategy and partnership teams in various industries, from Private Equity, Management Consulting, Tech, and Healthcare. He had been designing strategy, driving growth, and managing partnerships in organizations like Booz & Company, Accenture, DaVita, Sling TV, and Burger King. Luiz has an MBA from Harvard Business School and a BSc in Computer Science from the Federal University of Rio de Janeiro.

VP of Performance Marketing

As Toptal's VP of Performance Marketing, Todd is responsible for the continued growth and ROI of all paid media channels globally. Prior to Toptal, Todd received “Rising Star” recognition by Adweek for delivering record-setting revenue while leading marketing & sales for CNBC Disruptor Flock Freight. Todd's other executive experience includes CMO at Series D MedTech startup Medable, as well as launching & scaling Edelman’s Performance Marketing offering to $200M/yr in media managed. Todd has a Bachelor of Business Administration from the Goizueta School of Business at Emory University.

We're changing the way the world works. Toptal is not only a place to progress your career and design your own lifestyle, but also a company where you'll learn how to develop innovations that push business and technology forward.