Enable job alerts via email!

Sr. B2B Marketing Strategist, DealerClub

Cars Commerce Inc

United States

Remote

USD 101,000 - 127,000

Full time

11 days ago

Boost your interview chances

Create a job specific, tailored resume for higher success rate.

Job summary

An established industry player is seeking a Senior B2B Marketing Strategist to enhance customer acquisition and retention strategies. This role is pivotal in bridging marketing and sales, ensuring a seamless product experience. The ideal candidate will have a strong background in B2B SaaS marketing, particularly within the automotive sector, and will be responsible for developing impactful messaging and sales enablement materials. Join a dynamic team that values collaboration and innovation, and contribute to the growth of an industry-leading platform. This is an exciting opportunity to make a significant impact in a fast-paced environment.

Benefits

Medical, Dental & Vision Plans

Home Office Setup Stipend

Generous PTO

Recognition Programs

Qualifications

5-7 years in B2B SaaS product marketing, preferably in automotive retail.
Proven ability to develop impactful B2B marketing programs independently.

Responsibilities

Lead customer acquisition and retention strategies to grow the customer base.
Develop positioning and messaging for B2B marketing campaigns.
Monitor market trends and customer feedback to optimize strategies.

Skills

B2B SaaS product marketing

Customer acquisition strategies

Sales enablement

Leadership skills

Analytical skills

Communication skills

Sr. B2B Marketing Strategist, DealerClub

Join to apply for the Sr. B2B Marketing Strategist, DealerClub role at Cars Commerce.

About Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We connect the industry with simplified, tierless technology to enhance, measure, and drive local automotive retail. Our platforms include Cars.com, Dealer Inspire, AccuTrade, and the Cars Commerce Media Network, making us essential for success in the automotive industry.

Our culture emphasizes collaboration, diversity, ownership, integrity, and growth. Recognized as a U.S. News & World Report Best Company in 2024, we prioritize employee wellbeing and a positive work environment.

About The Job

The Senior Strategist for DealerClub will drive growth and retention by bridging marketing and sales with a first-class product experience. This role combines strategic product marketing and sales enablement, ensuring clear communication of DealerClub's value across all market-facing teams and channels. Deep understanding of messaging strategies for customer acquisition, retention, and cross-selling campaigns is essential, along with the ability to lead cross-functional collaboration and align marketing efforts with organizational goals.

Responsibilities

Lead customer acquisition, retention, and engagement strategies to grow customer base and transactions.
Develop and refine positioning and messaging for B2B marketing campaigns, collaborating with campaign, operational, and content teams.
Apply automotive industry knowledge and B2B marketing best practices to craft impactful messages and optimize programs.
Develop and deliver sales enablement materials, including training, playbooks, collateral, and battle cards.
Maintain a library of assets for Sales, Training, and Events, such as case studies, presentations, and product guides.
Monitor market trends, competitive activities, and customer feedback to optimize strategies and inform product development.
Lead go-to-market strategies for new features and product releases in collaboration with Product, Sales, and Marketing teams.

Required Experience/Skills

5-7 years in B2B SaaS product marketing, preferably in automotive retail or wholesale sectors.
Proven ability to develop and execute impactful B2B marketing and sales enablement programs independently.
Strong leadership skills, including organizing priorities, delegating, and resource management. This role offers growth into management.
Excellent communication and presentation skills for articulating complex concepts.
Ability to collaborate effectively across teams and influence stakeholders.
Strong analytical skills to interpret market data and sales performance.
Deep understanding of business insights, organizational dynamics, and relationship management with partners.

Salary Range

$101,100.00 - $126,400.00

Benefits