Salesforce Marketing Cloud Digital Marketing Strategist

Fannie Mae; United States; Remote; USD 94,000 - 122,000; Full time

Job summary

An established industry player is seeking a Salesforce Marketing Cloud Digital Marketing Strategist to join their dynamic Multifamily Marketing team. In this role, you will have the opportunity to shape innovative email marketing campaigns and enhance the online presence of the organization. Collaborate with a passionate team to develop marketing strategies that align with business objectives, while enjoying the flexibility of a remote work environment. This is a chance to make a meaningful impact in the housing finance industry while growing your career in a supportive atmosphere.

Benefits

Health Insurance

Life Insurance

Flexible Work Environment

Employee Assistance Program

Retirement Savings Plan

Professional Development Opportunities

Qualifications

• 2+ years of experience in digital marketing and email campaigns.
• Strong skills in Salesforce Marketing Cloud and HTML coding.

Responsibilities

• Develop and deploy email campaigns using Salesforce Marketing Cloud.
• Create content for the Multifamily website and digital communications.

Skills

Salesforce Marketing Cloud

Email Marketing

HTML Coding

Digital Marketing Strategies

Content Management

Project Management

Relationship Management

Microsoft Office Suite

SharePoint

Workfront Fusion

Education

Bachelor's Degree

Job description

Salesforce Marketing Cloud Digital Marketing Strategist page is loaded

Salesforce Marketing Cloud Digital Marketing Strategist

Apply remote type Flex locations Washington, DC posted on Posted 2 Days Ago job requisition id JR130

At Fannie Mae, the inspiring work we do helps make a home a possibility for millions of homeowners and renters. Every day offers compelling opportunities to impact the future of the housing industry while being part of a collaborative team thriving in an energizing environment. Here, you will grow your career and help create access toaffordable housing finance.

Job Description

As a valued colleague on our Multifamily Marketing team, you will contribute to planning and implementing all aspects of marketing policies, objectives, and initiatives.

We have one opening for this position and it can be based in our Washington, DC, Reston, VA or Plano, TX office.

THE IMPACT YOU WILL MAKE
The Salesforce Marketing Cloud Digital Marketing Strategistrole will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

• Develop and deploy dynamic, responsive, and visually appealing email campaigns using Salesforce Marketing Cloud.

• Develop content and assist with continuous improvement for the Multifamily website, and other digital communications.

• Develop and implement marketing plans to serve the business objectives.

• Stay informed of changes in the marketing environment and coordinate market research projects.

• Create and convey brand messages, as well as improve brand awareness.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 2 years related experience.

• Skilled in Salesforce Marketing Cloud including strong writing skills, coding HTML based emails, managing content calendars, distributing communications, and analyzing metrics.

• Expertise in email marketing along with a strong understanding of digital marketing strategies and communication channels.

• Experience in marketing products, social media marketing, creating collateral, planning and developing campaigns, managing the media, etc.

• Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand. Strong writing skills.

• Adept at managing project plans, resources, and people to ensure successful project completion.

• Strong relationship management skills including managing and engaging stakeholders and vendors, networking and contracting.

• Influencing skills including negotiating, persuading others, facilitating meetings and resolving conflict.

• Ability to work with people with different functional expertise respectfully and cooperatively towards a common goal.

• Experience using SharePoint.

• Skilled in Microsoft Office Suite including Word, Excel, MS Teams, and PowerPoint.

• Experience using Workfront Fusion.

Desired Experiences

• Bachelor’s degree or equivalent.

• Business insight skills including advising, interpreting customer and market insights, forecasting, benchmarking, etc.

Qualifications

Education:

Bachelor's Level Degree (Required)

The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers.

For most roles, employees are encouraged to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form .

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here .

Requisition compensation:

94000

to

122000

Why work here?

Shape the future of housing and your career. Tackle housing’s biggest challenges with expert teams in an energizing, flexible environment. Carrying out our mission requires a variety of perspectives, and you're invited to apply.

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About Us

Fannie Mae provides innovative products and services that expand access to affordable, equitable housing in the U.S. Together with our partners, we create meaningful change in the housing finance industry .