Marketing Specialist — Social Media

Stitchi, LLC; Detroit (MI); Hybrid; USD 50,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k)

Job summary

Stitchi, LLC in Detroit is seeking a creative content specialist to translate our products and projects into engaging social video. You’ll own the planning, filming, editing, and publication of short-form content, with a focus on TikTok.

You will write clear captions, adapt content for relevant channels, coordinate with teams, and analyze performance to improve future topics and hooks. A strong portfolio and hands-on video experience are essential.

Qualifications

• Portfolio of social content with contribution explained.
• Hands-on TikTok and short-form video experience (filming, editing, pacing, sound).
• Strong writing and visual judgment for products and materials.
• Ability to manage a content calendar from idea to publication.
• Comfort interpreting performance data and explaining next steps.
• Education in Marketing, Communications, or related field, or equivalent experience.

Responsibilities

• Build a practical content calendar around merchandise ideas, real projects, product details, and the people behind the work.
• Film and edit short-form videos in our Detroit workspace, from initial concept and script through the final cut.
• Write clear captions and adapt content for TikTok and other relevant social channels.
• Coordinate with account, creative, and production teams to find useful stories and secure approval before sharing client work.
• Publish consistently, respond to comments and messages, and route potential client inquiries to the account team.
• Track content performance and inquiries; use learnings to improve topics, hooks, formats, and calls to action.
• Test trends while maintaining Stitchi’s voice and product accuracy.

Skills

TikTok

Video editing

Content calendar

Writing

Storytelling

Data analysis

Education

Marketing or Communications degree

Tools

Video editing software

Job description

Stitchi helps Marketing and HR teams create and deliver thoughtful branded merchandise for events, onboarding, recognition, and gifting. We bring creative direction, sourcing, production, storage, and fulfillment together, supported by software that keeps the work organized. Based in Detroit, we help companies make products people want to use and keep.

About the role

You’ll turn Stitchi’s products, projects, and everyday work into social content that makes people understand what we do and want to work with us. The role focuses on short-form video, especially TikTok, with responsibility for planning, creating, publishing, and learning from the content.

What you’ll do

• Build a practical content calendar around merchandise ideas, real projects, product details, and the people behind the work.
• Film and edit short-form videos in our Detroit workspace, from initial concept and script through the final cut.
• Write clear captions and adapt content for TikTok and other relevant social channels.
• Coordinate with the account, creative, and production teams to find useful stories and secure approval before sharing client work.
• Publish consistently, respond to comments and messages, and route potential client inquiries to the account team.
• Track content performance and qualified inquiries; use what you learn to improve topics, hooks, formats, and calls to action.
• Test relevant trends while maintaining Stitchi’s voice and showing products accurately.

What you’ll bring

• A portfolio of social content you helped plan, create, and publish, with a clear explanation of your contribution.
• Hands‑on TikTok and short‑form video experience, including filming, editing, pacing, and sound.
• Strong writing and visual judgment, with an eye for products, materials, and small details.
• Ability to manage a content calendar and move projects from idea to publication.
• Comfort interpreting performance data and explaining what you would try next.
• Education in Marketing, Communications, or a related field, or equivalent practical experience.

What success looks like

Stitchi publishes a steady stream of useful, recognizable content. You can explain which work reaches the right audience, creates engagement or inquiries, and deserves another iteration.

How we work

We take ownership, communicate clearly, and close the loop. We raise problems early, bring options, and improve how the work gets done. Craft, reliable follow-through, and respectful feedback matter here.

Compensation and benefits

• Competitive salary commensurate with experience.
• Unlimited PTO.
• Health, dental, vision, and life insurance for US employees.
• 401(k) for US employees.

Stitchi is an equal opportunity employer. We welcome different backgrounds and perspectives, and encourage you to apply if you can do the work even if your experience does not match every qualification.