Content Creator & TikTok Affiliate Manager

X UP Brands; Rochester (MI); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Base salary $50,000–$65,000

Gear budget for shooting

Direct access to CEO

Ownership of the channel

Eight brands to create for

Job summary

X UP Brands in Rochester, Michigan is seeking a camera-in-hand content creator who shoots and edits their own clips, builds creator outreach, and runs a TikTok Shop affiliate program.

You will shoot 15–20 pieces weekly in the warehouse, manage creator relationships, and own the channel from concept to posting, with direct access to the CEO and a budget for gear.

Qualifications

• You shoot and edit your own content for our brands' pages with links to personal videos.
• You’ve run a TikTok Shop affiliate program and can report monthly activity and revenue.
• You’ll be on-site in Rochester, Michigan five days a week.

Responsibilities

• Make 15–20 pieces of short-form content per week across our brands.
• Be in the warehouse for behind-the-scenes shooting and product close-ups.
• Build and manage a creator outreach program with a tracked pipeline.
• Direct creators and write briefs that give hooks while letting them do their work.
• Report on creator activity, GMV, and top videos to guide strategy.

Skills

Video editing

On-camera presence

Creator outreach

TikTok Shop

High-volume content

Tools

CapCut

Premiere

Job description

On-site - Rochester, Michigan | Full-time

We're X UP Brands. We build and scale consumer brands. Eight brands, roughly 60 people across four countries, and we did $20M last year selling almost entirely on Amazon.

TikTok is the channel we've barely touched. That's the job.

You'll work out of our Rochester warehouse - where every product we sell sits on a shelf, in a box, ready to be picked up and filmed. You'll shoot content there. You'll build the creator program that gets hundreds of other people shooting content too. And you'll own the number that comes out the other end.

This is not a "manage the social calendar" job. This is a camera-in-hand, DMs-open, engage with other affiliate creators, ship-a-sample-today job.

What You'll Do

Make content (about 60% of your week)

• Shoot and edit 15-20 pieces of short-form a week across our brands
• Live in the warehouse - behind-the-scenes, unboxings, packing, product close-ups, "here's how this actually gets made"
• Be on camera, or find and direct the people who are
• Test formats and creative angles relentlessly. Most will flop. Find the three that don't and run them into the ground.
• Build a library of raw footage the rest of the team can cut from

Build the creator program (about 40% of your week)

• Find the right creators for each brand - the ones whose audience actually buys wellness, jewelry, health products. Not the ones with the biggest follower count.
• Run outreach at volume. DMs, emails, follow-ups, a tracked pipeline you actually maintain.
• Manage TikTok Shop affiliate: invites, commission structures, open and targeted collabs, sample seeding
• Keep creators posting. Getting someone to make one video is easy. Getting them to make their fifth is the whole job.
• Write briefs that give creators a hook and then get out of their way
• Report on what's working: creators posting, GMV, top videos, what to double down on.

Requirements

What You Need

Non-negotiable

• You shoot and edit your own content for our brands' pages. We're going to ask for links to videos you personally made - not campaigns you coordinated, not work your agency produced. This is the first thing we look at.
• You've run a TikTok Shop affiliate program - and can tell us how many creators were posting by month three and what it generated
• You can be in Rochester, Michigan, on-site, five days a week. The product is here. The job is here.
• You're comfortable on camera - as the face, or directing whoever is
• You can hit volume. 15-20 pieces a week, consistently, without the quality falling off a cliff.
• You follow up. Creator outreach is 80% follow-up. If that sounds tedious to you, this isn't your role.

Helps a Lot

• TikTok Shop Seller Center
• Creator research tools - Euka, Kalodata, FastMoss, Shoplus, or equivalent
• CapCut, Premiere, or whatever you actually edit in
• Health, wellness, beauty, or jewelry category experience

Doesn't Matter To Us

• Your degree
• Your follower count. A 400-follower account with 30 well-made videos beats a 90K account full of selfies.

Benefits

What We Offer

• $50,000-$65,000 base, plus performance bonus tied to affiliate program results
• A warehouse, a studio corner, and a budget for gear - you tell us what you need to shoot
• Eight brands to make content for, so you'll never be stuck making the same video twice
• Direct access to the CEO. We move fast and decisions don't sit in committee.
• Real ownership. Nobody here has built this channel yet. You'd be building it.