Marketing Specialist - Mandarin Bilingual

Phihong USA; Fremont (CA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k) matching

FSA Accounts

Dental insurance

Health insurance

Vision insurance

Life insurance

Paid time off

Job summary

Phihong USA is seeking a Marketing Specialist to support global B2B marketing and communications in the Fremont, CA office. You will gather data, analyze campaigns and partner with cross-functional teams to ensure a consistent brand message in the power supply market.

The role involves product marketing support, content creation, event logistics, and collaboration with sales for launches. A Bachelor's degree and 2+ years in marketing, with Mandarin Chinese skills, are required.

Qualifications

• Bachelor's degree required in communications, marketing or related field.
• 2+ years of marketing or PR experience.
• Strong written and verbal communication; cross-cultural awareness.
• Experience with marketing analytics tools is a plus.
• Mandarin Chinese language proficiency.

Responsibilities

• Support global B2B marketing and communication strategy.
• Gather and analyze marketing data for insights and campaign performance.
• Collaborate with cross-functional teams to maintain brand consistency.
• Assist product marketing and support new product launches.
• Develop product positioning and messaging for target audiences.
• Coordinate with global teams to execute campaigns on schedule.
• Execute integrated communications and media plans including press releases.
• Create and maintain marketing materials and website content.
• Prepare presentation materials for senior leadership.
• Support sales with event logistics and sales enablement materials.

Skills

Mandarin Chinese

Analytical skills

Written and verbal communication

Project management

Marketing analytics tools

Education

Bachelor's degree in communications/marketing or related field

Job description

Marketing Specialist

Role and Responsibilities:

• Support the development and execution of Phihong's global B2B marketing and communication strategy.
• Gather and analyze marketing data to surface insights, market trends, and campaign performance.
• Partner with cross-functional teams to deliver a consistent Phihong brand message in the power supply market.
• Assist with product marketing initiatives, working with sales to research target customers and support new product launches.
• Help develop product positioning and messaging tailored to target audiences.
• Coordinate with global teams to execute marketing campaigns and programs on schedule.
• Execute integrated communications and media plans, including press releases, advertising, and digital campaigns.
• Create and maintain marketing materials, including corporate and product collateral, website content, and social media assets.
• Prepare presentation materials and communications in support of the senior leadership team.
• Support sales teams with event logistics, trade show coordination, and sales enablement materials.

Requirements:

• Bachelor's Degree in Communications, Journalism, Marketing, Business Administration, or a related discipline.
• 2+ years of experience in marketing, corporate communications, or public relations, either in-house or with an agency.
• Strong analytical skills; experience with market research or marketing analytics tools is a plus.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Experience in the automotive or electronics industry is a plus.
• Excellent written and verbal communication skills, with sensitivity to international cultural differences.
• Bilingual in Mandarin Chinese.

Benefits:

• 401(k) matching
• FSA Accounts
• Dental insurance
• Health insurance
• Vision insurance
• Life insurance
• Paid time off

Phihong is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This is a fully onsite position located in Fremont, CA; Monday-Friday from 10 am to 7 pm.