Global B2B Marketing Manager - Bilingual (Mandarin)

Phihong USA; Fremont (CA); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

Dental insurance

Vision insurance

Life insurance

Paid time off

Job summary

Phihong USA in Fremont, CA is seeking a Marketing Manager to lead global B2B marketing and communications. You will develop strategy, analyze data, and collaborate with cross-functional teams to strengthen the Phihong brand in the power supply market.

You will define product positioning, manage marketing materials, and align campaigns with sales goals. This role requires strong analytics, public speaking, and experience guiding global marketing initiatives.

Qualifications

• Bachelor's degree in communications, marketing, business or related field.
• Minimum 5 years in corporate/marketing communications or PR management.
• Strong analytical skills with experience in market research.
• Experience in public speaking and project management preferred.
• Experience in the automotive industry is a plus.

Responsibilities

• Develop and implement the B2B marketing and communication strategy for Phihong on a global level.
• Analyze marketing data to identify insights, market trends, and best practices for strategic decisions.
• Collaborate with cross-functional teams to strengthen the Phihong brand in the power supply market.
• Lead product marketing strategy, working with sales to identify and attract customers for new products.
• Define product positioning and align with target audience needs.
• Work with global teams to ensure successful implementation of marketing strategies.
• Oversee integrated communications, media strategy, and plans.
• Develop and manage marketing materials, website content, and social media assets.
• Manage executive communication for the senior leadership team, including presentation materials.
• Present ideas and deliverables to internal sales teams and coordinate with sales leaders on event execution.

Skills

Marketing strategy

Cross-functional collaboration

Data-driven decision making

Public speaking

Bilingual Mandarin

Education

Bachelor's degree in Communications/Marketing/Business

Tools

Marketing automation tools

Google Analytics

Job description

Phihong USA in Fremont, CA is seeking a Marketing Manager to lead global B2B marketing and communications. You will develop strategy, analyze data, and collaborate with cross-functional teams to strengthen the Phihong brand in the power supply market.

You will define product positioning, manage marketing materials, and align campaigns with sales goals. This role requires strong analytics, public speaking, and experience guiding global marketing initiatives.