Marketing Specialist (Bilingual Preferred)

Phihong USA; Fremont (CA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

401(k) matching

FSA Accounts

Dental insurance

Health insurance

Vision insurance

Life insurance

Paid time off

Job summary

Phihong USA in Fremont, CA is seeking a Marketing Specialist to support global B2B marketing and communication strategy. You will gather and analyze marketing data to surface insights, market trends, and campaign performance.

You will partner with cross-functional teams to deliver a consistent Phihong brand message in the power supply market, assist with product marketing, and help with events and sales enablement materials.

Qualifications

• Bachelor’s degree in Marketing or a related field is required.
• Minimum 2 years in marketing, corporate communications, or PR, in-house or agency.
• Strong analytical skills and ability to surface insights from data.
• Excellent written and verbal communication; able to work with international teams.
• Experience in automotive or electronics is a plus.

Responsibilities

• Support the development and execution of Phihong's global B2B marketing and communication strategy.
• Gather and analyze marketing data to surface insights, market trends, and campaign performance.
• Partner with cross-functional teams to deliver a consistent Phihong brand message in the power supply market.
• Assist with product marketing initiatives and research target customers with sales for new launches.
• Help develop product positioning and messaging tailored to target audiences.
• Coordinate with global teams to execute campaigns and programs on schedule.
• Execute integrated communications and media plans, including press releases and digital campaigns.
• Create and maintain marketing materials, website content, and social media assets.
• Prepare presentation materials in support of senior leadership.
• Support sales with event logistics, trade shows, and sales enablement materials.

Skills

Analytical skills

Project management

Cross-functional collaboration

Communication

Mandarin Chinese

Education

Bachelor's degree in Marketing or related

Tools

Marketing analytics tools

Job description

Marketing Specialist

Role and Responsibilities:

• Support the development and execution of Phihong's global B2B marketing and communication strategy.
• Gather and analyze marketing data to surface insights, market trends, and campaign performance.
• Partner with cross-functional teams to deliver a consistent Phihong brand message in the power supply market.
• Assist with product marketing initiatives, working with sales to research target customers and support new product launches.
• Help develop product positioning and messaging tailored to target audiences.
• Coordinate with global teams to execute marketing campaigns and programs on schedule.
• Execute integrated communications and media plans, including press releases, advertising, and digital campaigns.
• Create and maintain marketing materials, including corporate and product collateral, website content, and social media assets.
• Prepare presentation materials and communications in support of the senior leadership team.
• Support sales teams with event logistics, trade show coordination, and sales enablement materials.

Requirements:

• Bachelor's Degree in Communications, Journalism, Marketing, Business Administration, or a related discipline.
• 2+ years of experience in marketing, corporate communications, or public relations, either in-house or with an agency.
• Strong analytical skills; experience with market research or marketing analytics tools is a plus.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Experience in the automotive or electronics industry is a plus.
• Excellent written and verbal communication skills, with sensitivity to international cultural differences. Bilingual in Mandarin Chinese preferred.

Benefits:

• 401(k) matching
• FSA Accounts
• Dental insurance
• Health insurance
• Vision insurance
• Life insurance
• Paid time off

Phihong is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This is a fully onsite position located in Fremont, CA; Monday–Friday from 10 am to 7 pm.