Marketing Specialist- KTVN

Sarkes Tarzian; Reno (NV); On-site; USD 40,000 - 50,000; Full time

Job summary

Sarkes Tarzian is seeking an entry-level digital and broadcast Marketing Specialist in Reno, Nevada. You will work to acquire and maintain local business accounts, providing sales and service to advertisers, agencies, and stations.

The ideal candidate should possess strong communication and negotiation skills, have a degree in marketing or a related field, and be willing to learn digital advertising. This role offers the potential for personal commissions based on performance.

Qualifications

• Ability to market and sell digital and broadcast marketing solutions to businesses.
• Professional appearance and manner required.
• Valid driver’s license and reliable transportation needed.

Responsibilities

• Acquire and maintain local business accounts.
• Generate revenue to meet budgetary requirements.
• Prepare presentations to advertisers and agencies.
• Monitor competition and report on market status.

Skills

Sales and service to local business accounts

Excellent oral and written communication

Public speaking skills

Negotiation skills

Education

Bachelor’s degree in marketing, advertising or related field

Job description

Sarkes Tarzian is seeking an entry‑level digital and broadcast Marketing Specialist. You will work to acquire and maintain local business accounts, providing sales and service to advertisers, agencies, and stations, and generating revenue to meet station and marketing budgetary requirements.

Duties and Responsibilities

• Sales and service to new local business accounts.
• Responsible for the orderly flow of information from and to advertisers, agencies, and stations.
• Responsible for obtaining the largest percentage of buys possible.
• Make presentations to advertisers and agencies, including preparation of station and market research.
• Bring in new local direct (no advertising agency) and agency accounts to the station.
• Complete timely paperwork affecting accounts such as orders, avails, and client correspondence and communicate daily with traffic, production, and sales management to expedite client needs.
• Participate in station training and follow through with research and independent studies to integrate the information.
• Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required.
• Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements.
• Build a book of business that will result in your personal commissions; with the goal of transitioning to a 100% commission‑based model after one year, allowing staff to maximize earning potential.

Requirements and Qualifications

• Bachelor’s degree in marketing, advertising or related field (preferred, but not required).
• Maintain a professional appearance and manner.
• Market and sell digital and broadcast marketing solutions to businesses.
• Excellent oral and written communication; strong public speaking skills.
• Able to direct and contain all elements of negotiation.
• Possess a valid driver’s license and reliable transportation.
• Willing to learn the art of digital advertising, marketing and sales.
• College graduates who majored in Communications or Business are encouraged to apply.

Sarkes Tarzian, Inc. is an equal‑opportunity employer.