Marketing Specialist- Ft. Wayne

Sarkes Tarzian; Fort Wayne (IN); On-site; USD 40,000 - 50,000; Full time

Job summary

Sarkes Tarzian in Fort Wayne is looking for an entry-level digital and broadcast Marketing Specialist. In this role, you will be responsible for acquiring and servicing local business accounts while ensuring revenue generation to meet budgetary requirements.

The ideal candidate should have a Bachelor’s degree (preferred), excellent communication skills, and willingness to learn about digital advertising. The position begins with a salary and transitions to a commission-based model after a year.

Qualifications

• Bachelor’s degree in marketing, advertising or related field (preferred, but not required).
• Excellent oral and written communication; strong public speaking skills.
• Able to direct and contain all elements of negotiation.

Responsibilities

• Sales and service to new local business accounts.
• Responsible for the orderly flow of information from and to advertisers.
• Complete timely paperwork affecting accounts such as orders and correspondence.

Skills

Sales to local business accounts

Digital advertising knowledge

Excellent communication skills

Public speaking

Negotiation skills

Education

Bachelor’s degree in marketing or related field

Job description

Sarkes Tarzian is seeking an entry‑level digital and broadcast Marketing Specialist. You will work to acquire and maintain local business accounts, providing sales and service to advertisers, agencies, and stations, and generating revenue to meet station and marketing budgetary requirements.

Duties and Responsibilities

• Sales and service to new local business accounts.
• Responsible for the orderly flow of information from and to advertisers, agencies, and stations.
• Responsible for obtaining the largest percentage of buys possible.
• Make presentations to advertisers and agencies, including preparation of station and market research.
• Bring in new local direct (no advertising agency) and agency accounts to the station.
• Complete timely paperwork affecting accounts such as orders, avails, and client correspondence and communicate daily with traffic, production, and sales management to expedite client needs.
• Participate in station training and follow through with research and independent studies to integrate the information.
• Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required.
• Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements.
• Build a book of business that will result in your personal commissions; with the goal of transitioning to a 100% commission‑based model after one year, allowing staff to maximize earning potential.

Requirements and Qualifications

• Bachelor’s degree in marketing, advertising or related field (preferred, but not required).
• Maintain a professional appearance and manner.
• Market and sell digital and broadcast marketing solutions to businesses.
• Excellent oral and written communication; strong public speaking skills.
• Able to direct and contain all elements of negotiation.
• Possess a valid driver’s license and reliable transportation.
• Willing to learn the art of digital advertising, marketing and sales.
• College graduates who majored in Communications or Business are encouraged to apply.

Sarkes Tarzian, Inc. is an equal‑opportunity employer.