Marketing Specialist- WRCB

Sarkes Tarzian, Inc.; Chattanooga (TN); On-site; USD 42,000 - 54,000; Full time

Benefits offered by this job

Health, Life, and Vision Insurance

401K Contribution

Holiday Pay

Job summary

Sarkes Tarzian, Inc. in Chattanooga is seeking an entry-level Marketing Specialist to support digital and broadcast campaigns. You will work with advertisers, agencies, and stations to grow local business and present compelling market insights.

This role emphasizes learning digital advertising, building a robust client book with potential path to commission-based earnings after one year, and maintaining the HubSpot CRM for pipeline and reports.

Qualifications

• Bachelor’s degree preferred but not required.
• Strong communication and public speaking skills.
• Ability to market and sell digital and broadcast marketing solutions.
• Willing to learn the art of digital advertising, marketing and sales.

Responsibilities

• Sell to new local business accounts and manage advertiser relationships.
• Coordinate information flow between advertisers, agencies, and stations.
• Pursue the largest percentage of buys and present to advertisers and agencies.
• Drive revenue to meet department budgets and build a personal client book.
• Maintain HubSpot CRM with accurate pipeline, records, and activity.

Skills

Sales

Digital marketing

Communication

Public speaking

Negotiation

Teamwork

Education

Bachelor’s degree in Marketing

Tools

HubSpot CRM

Job description

MARKETING SPECIALIST

Sarkes Tarzian is seeking an entry-level digital and broadcast Marketing Specialist. If you are a competitor, self-starter, team player, and want to work for a company that truly cares for its employees and the community.

Sarkes Tarzian is an equal-opportunity employer.

Duties And Responsibilities

• Sales and service to new local business accounts.
• Responsible for the orderly flow of information from and to advertisers, agencies, and stations.
• Responsible for obtaining the largest percentage of buys possible.
• Responsible for making presentations to advertisers and agencies including preparation of station and market research
• This position has the requirement of bringing in new local direct (which means no advertising agency is involved) as well as agency accounts to the station.
• Complete timely paperwork affecting accounts such as orders, avails and client correspondence and communicate daily with traffic, production, and sales management in order to expedite client needs.
• Participate in station training and follow through with research and independent studies in order to integrate the information.
• Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required.
• Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements.
• Build a book of business that will results in your personal commissions; with the goal of transitioning to a 100% commission-based model after one year, allowing staff to maximize earning potential.
• Manage and maintain the HubSpot CRM, ensuring accurate pipeline tracking, client records, sales activity, forecasting, and opportunity management on a daily, weekly, and monthly basis.

Requirements And Qualifications

• Bachelor’s degree in marketing, advertising or related field preferred, but not required.
• Must maintain a professional appearance and manner.
• Must be able to market and sell digital and broadcast marketing solutions to businesses.
• Excellent oral and written communication; strong public speaking skills.
• Able to direct/contain all elements of negotiation.
• Be willing to learn the art of digital advertising, marketing and sales.
• College graduates who majored in Communications or Business are encouraged to apply.
• A valid driver’s license, clean motor vehicle record, and reliable daily access to a personal vehicle are required. This position involved frequent local travel throughout the station’s listening/viewership area to meet with prospective and current clients.

Benefits

• Health, Life, and Vision Insurance
• 401K Contribution
• Holiday Pay
• …and more!

Sarkes Tarzian, Inc. is an equal opportunity employer.