Marketing Specialist - Bloomington

ST Radio, Bloomington; Bloomington (IN); On-site; USD 42,000 - 56,000; Full time

Job summary

ST Radio, Bloomington is seeking an entry-level Marketing Specialist to sell digital and broadcast marketing solutions to local businesses. You will develop a book of business, present research to advertisers, and manage CRM data to forecast revenue growth.

Ideal candidates have strong communication skills, are self-starters, and willing to learn digital advertising and sales in a community-focused environment with growth potential.

Qualifications

• Bachelor’s degree in marketing, advertising or related field preferred, but not required.
• Must market and sell digital and broadcast marketing solutions to businesses.
• Excellent oral and written communication; strong public speaking skills.
• Must have a valid driver's license and access to a vehicle; local travel required.

Responsibilities

• Sell digital and broadcast marketing solutions to local businesses.
• Present to advertisers and agencies with station data.
• Develop and manage a book of business to maximize commissions.
• Maintain HubSpot CRM and forecast sales activity.
• Collaborate with traffic, production, and sales management.

Skills

Sales

HubSpot CRM

Negotiation

Digital advertising

Communication

Public speaking

Market research

Education

Bachelor's degree preferred in marketing/advertising

Tools

HubSpot CRM

Job description

Career Opportunities with ST Radio, Bloomington

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Sarkes Tarzian is seeking an entry-level digital and broadcast Marketing Specialist. If you are a competitor, self-starter, team player, and want to work for a company that truly cares for its employees and the community. Sarkes Tarzian is an equal-opportunity employer.

The staff at Sarkes Tarzian takes a collaborative approach to teaching marketing and sales in the media and entertainment industry. We make sure our Marketing Specialists are equipped with what they need to obtain the proper accounts that will make them successful in this role with commissions earned.

Duties and Responsibilities

• Sales and service to new local business accounts.
• Responsible for the orderly flow of information from and to advertisers, agencies, and stations.
• Responsible for obtaining the largest percentage of buys possible.
• Responsible for making presentations to advertisers and agencies including preparation of station and market research
• This position has the requirement of bringing in new local direct (which means no advertising agency is involved) as well as agency accounts to the station.
• Complete timely paperwork affecting accounts such as orders, avails and client correspondence and communicate daily with traffic, production, and sales management in order to expedite client needs.
• Participate in station training and follow through with research and independent studies in order to integrate the information.
• Keep current with the market through monitoring and study of competitive media. Report to management on market and account status with reports as required.
• Generate revenue to meet the stations and Marketing Specialist’s budgetary requirements.
• Build a book of business that will results in your personal commissions; with the goal of transitioning to a 100% commission-based model after one year, allowing staff to maximize earning potential.
• Manage and maintain the HubSpot CRM, ensuring accurate pipeline tracking, client records, sales activity, forecasting, and opportunity management on a daily, weekly, and monthly basis.

Requirements and Qualifications

• Bachelor’s degree in marketing, advertising or related field preferred, but not required.
• Must maintain a professional appearance and manner.
• Must be able to market and sell digital and broadcast marketing solutions to businesses.
• Excellent oral and written communication; strong public speaking skills.
• Able to direct/contain all elements of negotiation.
• Be willing to learn the art of digital advertising, marketing and sales.
• College graduates who majored in Communications or Business are encouraged to apply.
• A valid driver’s license, clean motor vehicle record, and reliable daily access to a personal vehicle are required. This position involved frequent local travel throughout the station’s listening/viewership area to meet with prospective and current clients.

Sarkes Tarzian, Inc. is an equal opportunity employer.